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Social Media – Best Reads Week of July 30

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Ask Yourself This One Question to Transform Your Social Media Content The most important thing to remember is that your content should provide value to your audience. So how can you assess the value of a post? Start by asking yourself one crucial question… 6 Old School Marketing Tactics That Still Work on Social Media Listen to the podcast or read the transcript. Either way, get the break down on 6 old school marketing tactics that still work like a… 

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Tourism Best Practices – Week of July 30

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New Cleveland Tourism Marketing Campaign Seeks Help of Locals The “Visit Me in CLE” campaign is designed to recruit locals to promote the region to their out-of-town friends and family. Visit Fairfax and Fairfax County Breweries Launch New Field Guide Program The DMO teams with seven independent craft breweries on a program. The… 

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Email Marketing – Best Reads Week of July 23

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Do I… Make Email Marketing Work For My Business? Email is one of the most common ways for businesses to communicate with their customers and prospects. Adam Oldfield, managing director of marketing automation platform Force24, advises how to make email marketing work for your organisation. How to Create an Effective Email Marketing Strategy Email should be a key piece to your marketing plan. Here’s six ways to create an effective marketing strategy using email. Four Tips to… 

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Social Media – Best Reads Week of July 23

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Last week, we had the favorite social media networks of Generation Z. This week? The most popular social media among older adults. Know where your audience is and “own” that social media platform. 5 Social Media Trends CMOs Need To Keep Their Eyes On Jonathan Foley, the founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, says CMOs need to pay attention to the five trends in the article above. 4 Tips for Creating Thumb-Stopping Social Media… 

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Tourism Best Practices – Week of July 23

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” First-Ever Susquehanna Folk Festival To Celebrate Folk Culture With Music, Dancing and Storytelling The two-day festival in York County PA came about as a result of a grant given by the CVB. New Orleans and Company Launches 14th Annual COOLinary New Orleans Restaurant Month The campaign, with more than 100 participating restaurants, highlights… 

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Email Marketing – Best Reads Week of July 16

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Your Small Business Can Use Email Marketing to Drive Revenue Five actionable tips you can use to maximize your email marketing and get your register ringing. How to Craft an Email Newsletter That Gets Marketing Results Simple read on why email still works, how to craft an email blueprint, and ways to make your newsletter more effective. (Even some “don’t dos.”) But don’t call it a “Newsletter!” 4 Ways to Leverage Email Marketing For Audience Engagement Try… 

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Social Media – Best Reads Week of July 16

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What 10 Social Media Professionals Say Should Be Your Top Priority Right Now The author asked 10 social media professionals to name “the ONE thing that marketers must do this year to stay ahead of the curve in social media.” The article above has what they said. Six Lasting Principles That Drive Social Media Success Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions. Why You Need a Social Media… 

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Tourism Best Practices – Week of July 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Estevan (SK, Canada) Launching Selfies Spots Experience Estevan (SK, Canada) Selfie Spots aims to highlight the best places to take a selfie. 24″ stickers have been placed around the destination. The stickers include footprints where you can stand to get the best selfie. He Ate At All 50 Downtown Akron Restaurants and Has A… 

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Email Marketing – Best Reads Week of July 9

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Six Reasons Email Marketing Still Rocks (And Will Keep on Rocking!) Email marketing keeps on making a big, exciting noise. And the article above has six reasons why that’s likely to be the case for a long time to come. The Ultimate Hack For Building Your Email Database Long read, but great tips to helping build your email database. 5 Email Marketing Best Practices Written for the car wash industry, these five tips apply to any industry. Also, what… 

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