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Social Media – Best Reads Week of September 17

  • 3 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Are You Prioritizing The Best Social Media Platform For Your Business? The article above has how to best determine which social platforms are a good fit for your company and which should be kept off the radar. 10 Tips to Effectively Use Social Media 10 tips to help you use social media intelligently to project the right message. A Study Shows the Best Times of Day to Post to Social Media These guidelines can and should replace “spray and… 

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Tourism Best Practices – Week of September 17

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” NYC & Company Announces NYC Off-Broadway Week Promotion The popular bi-annual program, now in its 10th year, offers visitors and New Yorkers the opportunity to purchase 2-for-1 tickets to 38 unique Off-Broadway productions. Corvette Welcome Fest Returns To Downtown Effingham 500 to 700 corvettes expected for the Corvette Welcome Fest Downtown Party which… 

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Email Marketing – Best Reads Week of September 10

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Is Alive And Well, Although Evolving Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”. Make Email an Important Part of Your Marketing Strategy Done well, email can be an… 

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Social Media – Best Reads Week of September 3

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Something fun to start with… what if all social media and messaging platforms were planets? How would they look as a digital solar system? There’s two infographics showing the Social Media Universe in 2018. One is at Social Media Today. Another is at Marketwatch. Now to helpful tips… How to Research Buyer Personas for More Successful Marketing Campaigns Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the… 

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Tourism Best Practices – Week of September 3

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Dolphins Announce Football Unites: Cultural Tours In Partnership With Greater Miami, Greater Fort Lauderdale CVBs As part of these educational tours, Miami Dolphins players, alumni and staff will join youth, community leaders and law enforcement to experience the richness and diversity of South Florida. Other initiatives… South African Tourism invites visitors to ‘Discover… 

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Email Marketing – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Still Achieves Results After 40 Years Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers. Almost Half of Consumers Still Prefer Offers Via Email Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands. The… 

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Social Media – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies Trust in social media has taken a hit. Clearly, it’s time for a new approach. Here are some actions companies should be taking to rebuild trust and re-establish their authority. Another trend in social media a churning. How Should Businesses Cope With Social Media Churn? The key to reducing churn rate is concentrating on what matters: your audience. How to Use Social Media to Grow Your… 

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Tourism Best Practices – Week of August 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of destination development than the Manatee County visitors bureau asking for $500,000 in reserve funds for red-tide cleanup Manatee County (FL) has deployed an emergency management team to help clean up dead fish left behind by the red tide algae bloom that has killed wildlife and hurt business in… 

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Email Marketing – Best Reads Week of August 20

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.… 

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