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Tourism Best Practices – Week of March 5

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Los Angeles Continues ‘Everyone Is Welcome’ Campaign “If it ain’t broke…” Visit Port Angeles Unveils New Official Destination Video The 60-second video features a handful of the 331 Things to Do in Port Angeles. Kankakee Visitors Bureau Wins Two State Awards Top honors for “Best Cooperative Partnership” and “Best Website.” Donations Spark Purchase of Trail Bikes Halifax County CVB leads campaign to purchase bikes for visitors to enjoy… 

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Email Marketing – Best Reads Week of February 26

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Email The Top Channel In Event Marketing Survey and Email Marketing Supports Your Content Marketing And SEO Campaigns But Do Email Blasts Actually Work? (our accompanying article is “E-Newsletter” Boring! Re-name It!) Now to the tips to improve your blasts campaigns: 6 Keys to Email Marketing Success 4 Principles To Increase Your Email Campaign Response 7 Practical Building Blocks of a Strong Email Deliverability Strategy The 1-2-3 To Creating A Marketing Email That People… 

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Social Media – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You Won’t Get Anywhere by Just Posting on Social Media “Build it (or post it) and they will come” is not accurate anymore. We said this years ago with our two blog posts; Social (verb) People Engaging With Each Other and Social (verb) People Engaging With Each Other Part 2 7 Ways to Engage Your Social Media Audience Seven ways to effectively use your social media platforms and craft content that engages your audience and gets them excited about… 

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Tourism Best Practices – Week of February 26

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A Nebraska CVB helps an attraction develop their tourism plan so the Nebraskan can share his slice of heaven along Platte with visitors who pay to watch sandhill cranes New marketing campaigns: Charleston’s From The Hip Wyoming’s That’s WY campaign Wayne Co invites visitors to #GetAWayne Looking for website inspiration? Hospitality Sales & Marketing Association International honored Destination Niagara USA with a Gold Adrian Award for their web… 

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Email Marketing – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why Email Marketing is Real Secret Weapon to Grow Market Trend Why could email marketing potentially be the ace up on your sleeve? Five reasons… How To Get Started With Email Marketing There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, do these three things next. More on not using your using a personal email account — like Gmail, Outlook,… 

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Is Your Website Working For You?

  • 4 min read

Is your website a little more than an online placeholder? Is it effectively drawing visitors, keeping them on the site, and converting them to customers? It is time your website start working for you and help you grow your business. With millions of searches being done every day, you should start to take advantage of the huge potential consumer base for the online market. Review this checklist to help you make sure your site is doing what it should for your small business. The 10 things your website should do for you: Present a professional image of your company. A… 

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Social Media – Best Reads Week of February 19

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How To Give Your Business A Social Media Makeover For The Year Ahead If your social media presence has been inconsistent recently or has just fallen off your radar altogether, the above has five tips to refresh your company’s social media for the new year. Up Your Social Media Game with These Top 20 Tips To up your social media game and gain a competitive advantage against the vast amounts of content out there, implement the top 20… 

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Tourism Best Practices – Week of February 19

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Lincoln Tourism Leaders Unveil Abe, With Shades, In Hopes Of Luring Younger Visitors CVB debuts “something just a little bit different” to attract visitors to their visitors center. Over in Lincoln’s home state… This Is How Springfield Will Market Itself For Illinois’ 200th Birthday Another Illinois DMO rolls out their marketing campaign… MACVB Plans Development of New Rural Tourism Marketing Campaign It’s not all Illinois this week. Over… 

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Email Marketing – Best Reads Week of February 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Your Business Should Use Email Marketing Email has several advantages over other types of online marketing. The article above looks at a few of them. A Simple Guide To Setting Up Your First Email Campaign If you’re new to email campaigns, the article gives you a simple tutorial on how to get the important things right, and from here you can improvise further as much as you wish. How to Increase Open Rates with These 7 Email… 

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