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Social Media – Best Reads Week of March 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What’s The Future of Social Media? Key Takeaways from SMMW18 SMMW18 is the largest annual gathering of social media and digital marketing professionals in the world. With over 4000 attendees and hundreds of sessions, a few decisive themes emerged. 8 Old School Marketing Tactics That Work for Social Media Throw it back to a time before #ThrowbackThursday existed for some good old-fashioned marketing advice from the old-school pros. The Social Post Checklist: 9 Examples of Engaging Social Media… 

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Tourism Best Practices – Week of March 26

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A LOT of DMOs engaging in destination development… $8.5M Sports Project Starts at Osterland funded in part by CVB Kankakee CVB pushes a bike share program for visitors Waco CVB erects kiosk to help tourists navigate through destination CVB leads clean up efforts of ATV trail in Mercer County (WV) The New Orleans CVB will host a job fair for the tourism industry Rossford (OH) CVB hosts a fishing… 

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Social Media Checklist for LinkedIn

  • 3 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through several posts, we’re going to provide a simple weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out and see your… 

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Email Marketing – Best Reads Week of March12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why You Should Start Using Email Marketing in 2018 Reasons why you should start using email marketing for your content marketing and SEO campaigns in 2018. Small Business Guide to Email Marketing What’s the most effective digital marketing tool? Many still swear by the humble email – but only if you do it right. 4 Email Marketing Tips: How to Create Engaging Emails and Get Them in the Right Hands Read… 

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Social Media – Best Reads Week of March 12

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: An Expert Shares 4 Ways to Kill Social Media The headline should read “Kill ON Social Media.” The article offers how to add value to your social media presence and engage with your audiences across different platforms. A Social Media Strategy Is About More Than Just Posting Yes. Amen! Preach! We’ve been saying that for years. Here and here. Besides the take-a-way of the headline, the article offers strategic building blocks to implementing an effective social media approach. Want to… 

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Tourism Best Practices – Week of March 12

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Popular Summit Brew Path Returns The Akron/Summit County Convention and Visitors Bureau organizes the popular passport program. And that’s not all from Akron… Akron/Summit CVB Promotes “Wear Your 330 Shirt to Work Day” on March 30 The day promotes the area and takes advantage of dress down day. Discount Cards Lure Fishermen Into Local Businesses The Sandusky County Convention and Visitors Bureau offers Anglers Savings Cards to visitors who… 

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Improve Your Website SEO with Your Blog

  • 3 min read

In your quest to be number one or even on the first page of Google search results, one of the easiest ways to improve your website’s organic visibility is through a blog. Unfortunately, very few organizations fully capitalize on this SEO tool. Here are five simple ways your blog can improve your website’s organic visibility, traffic, and results. Create A Creative Name For Your Blog Just as we encouraged you to create a creative name for your e-newsletter, call your blog anything but “blog.” Your blog and it’s name is an optimization opportunity. Use the title to incorporate important SEO… 

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Email Marketing – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Message To Marketers: Emailing Millennials Works Email remained the top selection by 62% of millennial respondents, noting that “nothing else came close.” Now for 41 tips and hacks… 3 Creative Email Campaign Hacks to Boost Your Open Rates In a crowded inbox, uninspiring emails will be tossed into the trash without a second thought. 9 Email Marketing Habits It Pays to Break A number of commonly overlooked email habits you should… 

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Social Media – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Which Social Media Platform Wins? The Pew Research Center recently released the results of its latest survey on the use of the internet and social media among Americans. How To Implement A Social Media Strategy That Engages Your Team Three best practices to improve your communications and engage your employees in a company-wide social media strategy. Instagram Stories: How Businesses Can Make the Most of Stories Do you want to create more engaging and effective Instagram stories? Are you using all… 

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