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How Scary is Your Website?

  • 5 min read

We are mere days away from the scariest day of the year. No ladies, not the start of swimsuit season, of course, Halloween. It’s the night of ghosts, witches, and teenage boys that will jump out of the bushes as my daughter approaches the house to trick-or-treat. As Back To You Marketing works with small businesses and destination marketing organizations, we are often frightened when we view or talk about their websites. The websites or the conversation can get quite scary – often scarier than my daughter returning with no Reece’s Peanut Butter Cups! Use this list to determine how… 

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Customer Service – Best Reads Week of October 24

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Here’s five good reads to… 

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Social Media – 18 Tips and 7 Best Apps for Marketing

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 18 tips and 7 best apps for social media marketing: 5 Tips to Build More Loyalty With Your Twitter Fans To reap the full benefits of Twitter, approach your engagement in a personable way. In the article above, you’ll discover five ways to turn your Twitter followers into loyal fans. 5 Steps to Generate More LinkedIn Sales Leads With the right approach, you… 

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Email Marketing – 18 Tips and 7 Mistakes to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still not convinced? Look at these 37 Email Marketing Stats Will Make Your Rethink Your Strategy So now, let’s get your email rocking! 3 Steps to Building a Successful Email Marketing Campaign The three stages you will have to go through to catch a prospects attention via their email. Deborah Lippmann’s Six… 

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Customer Service – Best Reads Week of October 17

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Here’s four good reads to… 

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Social Media – Best Reads Week of October 10

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 31 tips. 7 Simple Social Media Marketing Improvements Here are seven things you can do with your social media that will make your efforts more efficient and effective. Tips On Building Customer Loyalty Through Social Media Social media holds the power to empower clients and strengthen your customer base. Here are some tips that can help you acquire customer loyalty through social media.… 

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Email Marketing – Best Reads Week of October 10

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking! Top 5 Tips for Effective Email Marketing Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing. How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar Jason… 

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Customer Service – Best Reads Week of October 10

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. The Top Customer Service Trends… 

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Social Media – Best Reads week of September 26

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 33 tips. 5 Ways To Make Social Media Work For The B2B Sales Industry If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. Here’s What Every Solopreneur Should Know about… 

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