Skip to content

Customer Service – 8 Reads to Help

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. How to Fix Your Terrible… 

Read MoreCustomer Service – 8 Reads to Help

Social Media – Video Tips and 13 Things Not To Do

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But the phone isn’t ringing off the hook. (We realize it’s 2016 and mobile phones aren’t on a hook and thus, can’t “ring off the hook.” Go with the ole phrase.) Your email inbox isn’t being flooded with business requests. “I thought this social media thing was the golden ticket, silver bullet!” Great reminder from Vincent Spivey of What Social Media Can and Can’t Do For You. Now, let’s improve your marketing… 9 Big Small Business Social Media No-Nos Social media marketers point out some of the biggest… 

Read MoreSocial Media – Video Tips and 13 Things Not To Do

Email Marketing – 5 Reads and 39 Tips to Improve

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Besides that, email is cool again – Email Marketing is Back in Style. So now let’s improve what you’re doing: Here’s What You Shouldn’t Do With Your Email Marketing This December If you plan on adding something to your email marketing campaign this December, make sure you avoid causing consumer headaches… 

Read MoreEmail Marketing – 5 Reads and 39 Tips to Improve

Customer Service – Trends and 19 Ways to Improve

  • 2 min read

Believe it or not, customer service is not simply smiling, greeting guests, saying ‘thank you,’ and answering questions. There is more too the act(s) of making the customer satisfied – and some times wow’ed! While the basics remain – smiling, saying ‘thank you,’ etc. – there are trends. Marketing Tech and Customer Think spotlights the 2017 trends: Five Emerging Customer Service Trends and What to Do About Them 2017 Customer Experience Trends Despite trends, let’s improve that customer service. Employee Skills Necessary for Excellent Customer Service We all know that extraordinary customer service is what sets a business a part… 

Read MoreCustomer Service – Trends and 19 Ways to Improve

Social Media – Recap of 2016 and Tips to Help in 2017

  • 2 min read

How well did your social media perform in 2016? CNBC spotlights some of the top social media campaigns in 2016: These Are the Social Media Campaigns that Actually Led to Business Success Buffer Social compiled The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017 So that’s the good. Here’s the bad. The Top 5 Social Media Marketing Mistakes Your Small Business is Making More tips: Proven Strategies To Boost Social Media Shares And Conversions The goal in this guide is to share five simple ways on how to improve social shares and conversions (clickthroughs), two vital… 

Read MoreSocial Media – Recap of 2016 and Tips to Help in 2017

Email Marketing – 1 Ingredient, 3 Trends and 15 Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Want to know why your small business needs email marketing? Watch the video here. This Is the One Ingredient Your Email Marketing Needs Mobile has fast become the key ingredient in our email marketing strategy. And our recipe for success… 

Read MoreEmail Marketing – 1 Ingredient, 3 Trends and 15 Tips

Customer Service – APPLE or WETCO to Success

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Small Business: The Best (And… 

Read MoreCustomer Service – APPLE or WETCO to Success

Social Media – 2017 Trends and 18 Other Tools and Tips

  • 2 min read

It’s December 1. While most of us are thinking Christmas, marketing professionals are thinking 2017. What changes in the year for 2017? What trends do you need to be aware of? Consider these: 5 Social Media Trends That Will Change The Game In 2017 Tom Ward spotlights five aspects or tools of social media that will continue to evolve in the year ahead. 7 Ways to Run Better Social Media Contests in 2017 The methods in the article above can help your contests become even more powerful in 2017 and beyond. 5 Ways Millennial Social Media Habits Will Change In… 

Read MoreSocial Media – 2017 Trends and 18 Other Tools and Tips

Email Marketing – Holiday Campaigns and Tips; 10 Other Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season, Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time… 

Read MoreEmail Marketing – Holiday Campaigns and Tips; 10 Other Tips