Social Media - Back To You Marketing

Customer Service – 8 Screwups and 12 Ways to Improve

July 25, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? First Stop Doing These 4 Customer…

July 19, 2017
3 min read

We hear so much about the need to be on social media. 2 billion people on Facebook alone! But what are the real benefits of your brand being on social media? That, 42 tips and ideas to improve your posts, and the metrics you should be following. Top 4 Benefits of Social Media for Your Business If you’re still trying to convince yourself (or someone else) that social media is important, the article above has some of the other benefits of social media that you need to know. Now to your strategies and practices… 3 Pieces Of Social Media Advice…

July 13, 2017
3 min read

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention and care, you can get more followers and increase engagement on Twitter exposing your destination or business, and attracting more customers. People also won’t SMH at your cryptic tweets from Facebook. Here are eight tips and tricks to improve your Twitter marketing. Try to make your tweets informative, useful, or funny.…

July 12, 2017
2 min read

What is all this social media about? Reality stars and their lives? GIFs? For business, is it sales, sales, sales? Are you only watching the likes and shares? Missing out on the relationships and connections? Kevin O’Keefe reminds us Social Media is More About Connections Than The Information and Likes Now, which platform? Huffington Post breaks them down: Social Media for Small Business: Which Platforms are Right for You Not sure where to start with social media for your small business? Don’t fret, here is a simple breakdown of the most popular platforms and how your small business can maximize…

June 29, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with the idea Google Plus is still relevant. (Yeah. It blew our mind too!) Why Google Plus is Your Most Important Social Media Platform The reason Google Plus is so damn useful is because Google… 5 Lessons from The Top Retail Brands on Social Media The strategies that top retail brands use on social media to gain engagement offer valuable takeaways for any brand that aspires to…

June 21, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with these 10: Top 10 Things to Know About Social Media Marketing Written for musicians but applicable to any industry, the author demystifies social media and gives some concrete advice on how to manage it. Also take in these facts: Social Media Trends-Which Platforms and Content Types Are Gaining Favor? The Social Media Marketing Industry Report offers some insights into marketers’ shifting preferences surrounding platforms and content. Now to tips…

June 21, 2017
4 min read

You have a goal to post on Facebook everyday, but wow! 260 ideas!? Invariably one of two things happen. After a period of consistent posting, the page goes quiet. You’re reminded to post something but instead of daily, it’s once a week or so. The other possibility is you “do the easy” and post a product. Then another product. Another product. Another. And the page becomes sell, sell, sell. That turns off those that like the page and engagement drops. With a little planning and enough ideas, you can mix up your posts. We teach the 70/20/10 rule when it…

June 14, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! But is it really helping your business? Can Social Media Marketing Actually Help My Business? Having a social media presence is simply expected of any reputable firm these days. But if you’re still looking for more proof, here are six ways social media can immediately start helping your business. Let’s help improve your social media practices: 8 Effective Ways to Promote Your Business on Social Media Getting started with social media marketing can be intimidating,…

June 7, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level. Here’s new research related to the importance of visuals in your social media, tips to double your results, and examples of what not to do. Visual Content and Social Media Marketing: New Research Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should…

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