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Five Things a Small Business Can Do Today to Improve Your Facebook Marketing

Five Things You Can Do Today to Improve Your Facebook Marketing

  • 3 min read

Facebook remains a powerful tool for small businesses to connect with customers, build brand awareness, and drive sales. But with so much competition, how can you stand out? Here are five simple things you can do today to improve your Facebook marketing and start seeing better engagement. 1. Optimize Your Facebook Page Your Facebook page is like a digital storefront—make sure it’s set up for success.✅ Update your profile and cover photo to reflect your brand.✅ Fill out your business information (hours, website, contact details).✅ Write a clear and engaging “About” section that tells people what you do. A well-optimized… 

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man's hand on computer on desk with text Top Blog Posts of 2023

Top Marketing Reads of 2023

What were the top marketing reads of 2023? We countdown the top-10 read posts on the Back To You Marketing Blog.

From Twitter to X What You need to know

From Twitter to X: What You Need To Know

Twitter is now X. Love it or hate it. And for some of us whose favorite social media platform is Twitter we hate it. Well, hate it a strong word. How ‘bout we say we’re not big fans of the change. Why the change? Many articles have been written on the rebrand of Twitter to X. That’s not the intent of this post. In short, Elon Musk explained that it’s more than just a name change. Instead, it represents his plans to create an “everything app.” “Twitter was acquired by X Corp both to ensure freedom of speech and as… 

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12 Steps To Social Media Success

  • 4 min read

There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.

Top Marketing Reads of 2021

  • 3 min read

What were you and your peers reading in 2021? We count down the Top-10 Most-Read Marketing Blog Posts of 2021.

More Creative and Engaging Instagram Post Ideas

  • 4 min read

We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with… 

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Top Marketing Reads of 2020

  • 4 min read

What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.

Most Valuable Marketing Channels

  • 3 min read

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.