Social Media - Back To You Marketing

Social Media – Snapchat, Facebook Changes and Mistakes to Avoid

July 21, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But now comes Snapchat. First we always coach, own one social media channel before starting your marketing on another channel. But if you’re ready to dive into Snapchat, here’s some help: Now Is The Perfect Time for Your Brand to Join Snapchat If you’ve previously thought Snapchat to be a social network used only by teens, it’s time to change that mindset. How Facebook’s Newest Update May Hurt Your Brand Since the beginning of the…

July 12, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But now comes Instagram and Snapchat. First we always coach, own one social media channel before starting your marketing on another channel. But if you’re ready to dive into Instagram or Snapchat, here’s some help: 13 Essential Instagram Tools for Social Media Marketing Without the right tools, it can be tough to get the results that you want. To help you turbocharge your Instagram account, we’ve put together a top-notch toolkit of Instagram apps that will…

July 11, 2016
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Start this week with talk of visitor centers… Shenandoah CVB Grand Reopening Unveils Modernized Center Originally a part of the Montgomery County CVB, the Shenandoah CVB was housed in City Hall until relocating in 2010. The city has since remodeled the facility and adopted state-of-the-art, interactive technology to help visitors plan their stay. (Video) Bryan College Station Goes Mobile with Visitors Center The Bryan College Station Convention and…

July 8, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the Simple Social Media Guide for Small Businesses from the SBA can help. Small businesses can leverage different platforms for a variety of reasons to either expand visibility, increase sales, or inform their audience. Whether you’ve been active or considering a brand refresh, focus on a few best practices when approaching social media. There’s also these 5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign Social media is no magic potion. It takes a lot of time and effort to make…

June 30, 2016
2 min read

The biggest news this week in social media is surprise, surprise! Facebook is changing – again! Big change though especially for those who maintain Facebook pages. You may see a further drop in traffic and post likes, shares, and comments. Facebook Changes Mean You’ll See Even More Friends’ Posts Facebook announced Wednesday it is limiting the amount of content from Pages, or the public profile created for brands, celebrities and media publishers a user follows. The News Feed will feature more posts from friends and family instead of posts from news companies. Who are the winners and losers of this change? Here’s…

June 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the 10 Golden Rules for Social Media Managers and Marketers can help. Now that you’re content is improving, improve the size of your following: 5 Quick and Easy Ways to Double Your Social Media Following With these five tips, you can work on doubling the size of your social media following, without ever sacrificing the quality of your audience. 5 Ways to Get More LinkedIn Leads With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure…

June 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Take your social media campaign to a new level with a contest on Pinterest. Here’s How to Win With Pinterest Contests Pinterest contests can increase your followers, boost engagement, and promote your brand and products. In the article above, you’ll discover how to easily host and manage a winning contest on Pinterest. 5 Up-and-Coming Social Media Tools You Should Know About We want to show you five incredibly powerful up-and-coming social media tools you should be using to enhance your campaign. A CEO’s Tips for Maximizing Social Media ROI The…

June 1, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But you’re not attracting new followers. This week among the 6 social media reads, ways to attract followers. Plus trends, changes to Instagram and learning from other’s mistakes: 13 Ways Your Business Can Attract More Social Media Followers Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Social Media Trends to Watch In order to stay on top of your marketing game, you need to know what’s going on in this…

May 30, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing: 5 Costly Email Marketing Mistakes to Avoid At All Costs mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you,…

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