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Top Marketing Reads of 2020

by Stephen Koranda | Dec 29, 2020 | Blog, Email Marketing, Marketing, Small Business, Social Media, Tourism

What were you and your peers reading in 2020? Always interesting reviewing the top reads of the year. Grateful to see that our thoughts on marketing during the Coronavirus was well received and our plan for a comeback in 2021 is being accessed. Interesting four blog...

Social Media – Best Reads Week of June 17

by Stephen Koranda | Jun 19, 2019 | Blog, Marketing, Small Business, Social Media, Tourism

  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Data-Backed Social Media Trends for 2019 [Infographic] This infographic from Awario provides an overview of the most recent...

Tourism Best Practices – Week of June 17

by Stephen Koranda | Jun 17, 2019 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15...

Social Media – Best Reads Week of June 3

by Stephen Koranda | Jun 6, 2019 | Blog, Marketing, Small Business, Social Media, Tourism

  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Often Should You Post on Social Media? Short answer is depends, but the article above gives some guidance. As to what to...

Tourism Best Practices – Week of June 3

by Stephen Koranda | Jun 4, 2019 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15...

Customer Service: Difference Between Retaining Business and Losing Business

by Stephen Koranda | May 22, 2019 | Blog, Customer Service, Small Business, Tourism

Having taught customer service for more than seven years through the CTA program and at conferences, and compiling customer service how-to articles and posting them weekly, I tend to believe the message is getting out. Some of these basic customer service practices...
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