Tourism - Back To You Marketing

What’s Your Purpose? Inspiration from Leadercast

February 7, 2018
2 min read

Sometimes you just need a pep talk. That “win one for the Gipper” speech that gets you fired up. Mine came through Leadercast Women hosted by the RSC@OKC Innovation Station. Through the nine national speakers and the panel discussion featuring local leaders, we were challenged to find our purpose. MANY takeaways and rich nuggets of inspiration. I found these to be the top ten: Are we curious enough to find something bigger than us to make an impact? Find your purpose. ~ Molly Fletcher Are you curious enough to ask tough questions of your previous clients, of previous sponsors, of previous volunteers? It…

February 7, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The Rise Of Social Media Stories – What You Need To Know If you’ve been on social media lately you’d have noticed the rise of Social Media Stories and the Story Format. But what does it mean for your business? The Beginner’s Guide to Facebook Advertising Simple basics and advice on how you can use Facebook to advertise your business, blog, websites, products or services. Practical tips on how to create your ads with step-by-step instructions and thorough…

February 5, 2018
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Billboard Contest Aims to Attract Visitors to Metropolis, IL Photo contests are even more valuable as potential visitors search user-generated content on your site. New advertising campaigns from Detroit and Madison County, Alabama. CVBs lead development of the destination in North Platte, NE, and Columbia, MO. Finally, partnerships are always key. Whether between the DMO and the local museum, or between two DMOs as Cayman and Jamaica have forged.…

February 1, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Facebook of course announced a change in algorithm (again.) We offered thoughts on the changes, what it means and 10 directions to take. But wait… Why Top Social Media Experts Say Facebook’s News Feed Change Is No Big Deal Worried about Facebook’s overhaul of its News Feed? Don’t hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm. 2018 Social Media Trends Report: 10 Key Insights Into the Present and…

January 29, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Namibia Achieves Global Fame After Trump Blunder In a brilliant response to President Trumps reported derogatory remarks about countries, Namibia tourism launches campaign. Is your office prepared for such a response? Grants To Encourage People To Take A Day Off We’ve seen grants for marketing and beautification, but Virginia launches grant program in support of U.S. Travels Project: Time Off initiative. Interactive Map In Works To Tell Broader…

January 24, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest buzz is still Facebook’s change in algorithm (again.) We offered thoughts on the changes, what it means and 10 directions to take. Facebook News Feed Changes – What It Means and 10 Directions To Take Only two other reads this week, but good ones… Why It Is Time To Take A Systematic Approach To Social Media Marketing The author suggests it’s time to take a systematic approach when implementing your creative, distribution and campaign management.…

January 24, 2018
4 min read

So Facebook is changing – again. There were 15 significant changes last year so a change should not be a surprise. This one however IS significant to business pages! Facebook is changing the algorithm to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. That’s your page. Your Business page. These updates will result in fewer public posts from pages landing in users news feeds. Expect your organic reach of your Facebook page to drop (even more.) What prompted this? Social Media Examiner Founder Mike Stelzner speculated in Boss Magazine: “(Mark) Zuckerberg wants people to feel good about…

January 22, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Johnson City (TN) Convention & Visitors Bureau Earns International Acclaim for Southern Dozen Ad Partnerships continue to develop… Jamaica, Mexico Sign MoU on Multi-destination Tourism New technology… Visit Lindsborg (KS) Through New App Research, research, research… Oklahoma City Convention & Visitors Bureau Survey To Identify Tourism Strengths And Gaps Johns Creek (GA) Begins Performing Arts Center Feasibility Study Colorado Springs Residents Asked How to Draw Visitors Another grants program… Akron/Summit Convention…

January 17, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest news is Facebook’s change in algorithm (again.) Here’s three good reads on the change and what it means for brands. What the Big Facebook News Feed Changes Mean for Brands Facebook and Snapchat Updates: Taking the “Media” out of Social Media How Facebook’s Latest Changes Impact Influencers And The Future Of Social Media Marketing As for strategy, tips and trends… Last Minute Additions to Your 2018 Social Media Strategy A few last-minute additions for…

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