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Social Media – Best Reads Week of December 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

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Tourism Best Practices – Week of December 4

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Campaign to Boost Australian Coast Visitors Albany Australia launches destination marketing campaign. While Canada Works on Niche Tourism Efforts CVBs take the lead on destination development: New Signage in Cabarrus Guides Tourists to Attractions Tourism, City Talk Sports Park   In the event marketing realm… Greater Miami Convention And Visitors Bureau Celebrates 4th Annual ART OF BLACK MIAMI Campaign Holiday Fun Abounds with DLT’s Latest Offering  WinterGlo Festival… 

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Holiday Customer Service Essentials

  • 4 min read

We shared an article a few weeks ago that offered six holiday marketing strategies that drive ROI. The first one was “provide additional holiday staff and superior customer service.” That’s sound advice, but what the article lacked was tips on what “superior customer service” entailed. ‘Make a better meal.’ ‘Clean the hotel rooms better.’ ‘Run a faster 5k.’ They all need tips, coaching, and guidance. We thought about the best tips to offer this time of year. Even polled our hospitality friends here in OKC. This stressful time of year when, on top of your job, you’re juggling shopping, kids’… 

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Social Media – Best Reads Week of November 27

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Strategy: It’s More Than Just Posting Giving your social media accounts a little more attention on a daily basis will help your event business tremendously once you know exactly what to look for each day. 28 Social Media Marketing Tips: The Expert Roundup Want results when marketing on social media? Check out these tips gathered from social media stars around the web. 17 B2B Social Media Campaigns to Learn from in 2017 Highlighting the best B2B… 

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Tourism Best Practices – Week of November 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism Tool Available to Keweenaw (MI) Businesses Copper County Certified is a program to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw, and naturally would want to come back and explore even more on their next visit. Charleston Debuting Shop Local Campaign A campaign, backed by the Charleston CVB, and… 

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Social Media – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Tips for Running Your Company’s Social Media Program The author summarizes his chat with two of (his) savviest social media friends in order to get their thoughts on the basics of establishing a social media program for your business. 10 Most Common Facebook Mistakes We’ve compiled 10 of the most common Facebook mistakes.  Correct these and relieve yourself of the social media frustrations. 4 Tools to Simplify Your Twitter Marketing Want to streamline your Twitter workflow and… 

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Tourism Best Practices – Week of November 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

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Social Media – Best Reads Week of November 6

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Scary Good Social Media Tricks 5 scary good social media tricks that you can start using right now. 7 Ways To Rescue A Stagnant Social Media Campaign Is your follower count remaining stagnant, or even worse, declining. So what can you do in this situation? How can you rescue a stagnant social media campaign? Using Hashtags on Instagram Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your… 

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Customer Service – Best Reads Week of November 7

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Why Customer Service Should Be Top of Your Priorities Insurance Business interviews Paul Baxter, head of direct at Markerstudy, to get some tips on how the insurance industry should be using new technologies. Try Your Best to Please Even Difficult Customers What do you do when your customer service, then your service recovery tactics, have deemed pleasing a customer impossible? The above article has steps in dealing with difficult customers. Five Keys For The Customer Journey Let’s give your staff five… 

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