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Top Email Marketing Reads – Week of October 9

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: Why Email Is The Locomotive Of Digital Marketing Why email’s star continues to rise and why it will remain the hub of digital marketing. The Ultimate Guide to Email Marketing For Small Business Email marketing is certainly the most personalized form of Digital Marketing. E-mail marketing is about building real links with people who want to hear from you. The Most Effective Email Marketing Tactics in 2017 Marketers rank message personalization and the creation of meaningful calls to action as the two most effective… 

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Twitter Basics – The 11 Essentials to Tweeting

  • 3 min read

Twitter has seen a resurgence of late. The President’s Tweet storms have helped bring attention to the social media outlet. Also the recent news that tweets will expand to 280 characters has excited the edit-challenged. Surprisingly, many are still not on Twitter. “I just don’t get it.” Okay. As lovers of Twitter, we’re going to help you “get it.” The first step is to understand the speak. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network. Tweet:A 140-character message… 

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Social Media – Top Reads Week of October 9

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable Social media’s most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Jayson DeMers explores what, exactly, a social media strategy needs to become profitable. Is Your (Lack Of) Social Media Strategy Killing Your Business? There are a handful of essential elements that need to work together for your social media strategy to connect with your target market… 

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Customer Service – Top Reads Week of October 9

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: What If Customer Service Week Could Last All Year? Sustain The Momentum With 8 Power Moves The only thing wrong with National Customer Service Week is that it doesn’t last long enough. So above are eight ways to sustain the central theme of National Customer Service Week. What ‘Modern Family’ Can Teach Us About Customer Service There are similarities between certain Modern Family characters and the general public when it comes to seeking and receiving service from a brand. Great Employees… 

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Tourism Best Practices – Week of October 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Best Tourism Videos of 2017 Highlight the Art of Storytelling These winning tourism videos don’t use radical production elements to tell the stories of their countries. Instead, they let the landscapes and handshakes speak for themselves, and show why travel is such a beautiful and enlightening thing. Campaigns… ‘MYDCCool’ Campaign Launched in Accra to Bring Ghanaians Closer to Washington DC Greater Fort Lauderdale CVB Unveils Digitally Driven Brand… 

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Top Email Marketing Reads – Week of October 2

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 5 Examples of Awesome Email Marketing In a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack Above are five examples of awesome email marketing to inspire you. Experts Share Holiday Email Marketing Tips for 2017 [Infographic] To make the holidays less tedious for you, EmailMonks has compiled tips and predictions shared by 10 Email Marketing and Social Media experts in their latest infographic. 5 Ways to Write Better… 

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Social Media – Top Reads Week of October 2

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Social Media Can Transform Your Business With the percentage of the American population currently using some sort of social media platform on the rise every year, there’s no excuse not to make the first steps toward saturation on Facebook, YouTube, Instagram and other services to take advantage of those stats. Listening on Social Media: The 5 Biggest Benefits and Risks Social media listening is a discovery and measurement mechanism. Social media listening helps you measure brand awareness, brand health and brand… 

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Customer Service – Top Reads Week of October 2

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer Service Lessons Learned In The Wake Of Hurricane Harvey A natural disaster brings an opportunity to demonstrate a commitment to customer service while learning several invaluable lessons in the process. 10 Lessons From Dogs About Customer Service Want to kick your customer service up a notch? Gather some inspiration from your canine companion. The Customer Service Secrets That Keep The Inn At Little Washington Thriving After Four Decades Some of the insights gathered into what it takes to… 

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Tourism Best Practices – Week of October 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Newnan GA re-branding Pays Tribute To Its History of Homes In York PA, visitors can embark on a newly unveiled Craft Spirits Trail In Bakersfield, CA, a self-guided arts brochure directs people to works of interest downtown Cincinnati USA Visitors Bureau Launches Multicultural Team to Sell Cincinnati Whereas the Greater Wilmington (DE) Visitors Bureau Welcomes Residents as Ambassadors for the Region The “Meet Me At Home” program asks… 

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