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Email Marketing – 15 Tips, 8 Words That Work and Go Small

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) start with Email Marketing 101: Successful Newsletter Campaigns Add to those three tips these 7 Steps to Better Email Marketing SendGrid assessed data from almost 50 billion emails from more than 100,000 different senders in 25 industries to provide benchmarks that businesses… 

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Social Media – Strategy Development, Management Tools and 29 Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Have you developed a strategy? How to Brilliantly Craft Your Next Social Media Campaign With some planning and preparation, your next social media campaign can run without any hiccups. 10 Ways to Create an Engaging Social Media Presence To stand out online, companies need to create an engaging social presence. The article above looks at 10 ways to create a compelling social presence online.  Specifically for Facebook, How to Grow Your Facebook Following: A 6-Step Plan… 

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Customer Service – Tips and Skills to Inspire Your Team to ‘Wow’

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. In addition to increased (or even retaining) revenue, there’s 5 Ways Exceptional… 

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Tourism Best Practices – 5 Marketing Ideas and 25 Best Websites

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Love how the Winchester-Frederick County (VA) CVB is making the Visitor Center into an attraction as a Patsy Cline exhibit finds new home at city visitors center (Subscription required but you’ll get the concept without the subscription.) The Corpus Christi CVB and their Welcome Center is moving – Visitors Bureau, Welcome Center Moving to Heritage Park An historic home, rumored to be haunted, will soon be one of three historic… 

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Rock Solid LinkedIn Profile and 5 Best Practices

  • 3 min read

With 500 million users, LinkedIn shows it is going stronger than ever with a firm grip on the business professional social network market. LinkedIn can mean growth for your business. The network is responsible for more than 80% of a businesses’ social media leads. All the other social media platforms put together only amount to 19.67% of leads. You can use LinkedIn to research potential clients, customers, and/or their companies. 77% of users said that LinkedIn helped them research people and companies. Before you start searching for others though, make sure your profile is rock solid. Here’s five tips to… 

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Email Marketing – 23 Tips and One Cheat Sheet Infographic

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) check out this Email Marketing Cheat Sheet The Infographic gives you the skinny on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you… 

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Social Media – Past, Present and Strategy

  • 2 min read

You’re not completely naive. You know about social media. It’s probably how you found this blog post. But REALLY, What Is Social Media and How Did It Grow So Quickly? James Carson with a well written essay. Now that we know the history of social media, where is it going? The Future of Social Media Is Here: These Are the Trends You Need to Know Hubspot projects five major trends that are defining the next wave of social media. So maximize your social media marketing today and in the next wave with these Social Media Strategy: Best Practices It’s time to… 

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Customer Service – 15 Tips and 4 Stories To Extraordinary Service

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? Implement these 6 Tips For Creating… 

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Tourism Best Practices – Five Best Week of August 7

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Two destination marketing organizations led the way in developing their communities more as destinations. Clinton Convention and Visitors Bureau Unveils The New Cygnet Bike Sharing Program The program will have twenty bikes and six docking stations in convenient locations for residents and tourists to rent bikes and ride to points of interest in the city and along the river. McCoy’s Team With Duncan Visitors and Convention Bureau… 

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