Skip to content

Email Marketing – 12 Tips, Sending More, Growing Lists, 13 Mistakes to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days. Alright, let’s improve your email. Here’s Seven Tactical Email Marketing Tips That Work Every Time So how do you make your emails stand out from… 

Read MoreEmail Marketing – 12 Tips, Sending More, Growing Lists, 13 Mistakes to Avoid

Social Media – The Why, The Rules, and 11 Tips

  • 1 min read

Why should your small business be on social media? Once on social media, here’s the rules: The Rules of Social Media Haven’t Changed The rules the author shared ten years ago still ring true today. 10 Content Marketing and Social Media Tips for Small Businesses If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by reading some… 

Read MoreSocial Media – The Why, The Rules, and 11 Tips

Customer Service – Soul-touching, Loyal-following, Difference-Making

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s six great reads to… 

Read MoreCustomer Service – Soul-touching, Loyal-following, Difference-Making

Tourism Best Practices – Trend Jacking, Events and New Websites

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Japan Relies on Global Fascination with Ninja in New Tourism Effort Capitalizing on a global trend, Japan is turning to those hooded samurai-era acrobatic spies known as ninja to woo tourism. The Japan Ninja Council, a government-backed organization of scholars, tourism groups and businesses, is starting a Ninja Academy to train people in the art of ninja, and building a new museum in Tokyo devoted to ninja, set to open… 

Read MoreTourism Best Practices – Trend Jacking, Events and New Websites

Email Marketing – 8 Reads Week of March 13

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email: Still the Best Social Network Marketing Tool Good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. Enough… 8 great reads with lots of tips to improve your email marketing. This article by Vanessa Davies has a misleading title… 

Read MoreEmail Marketing – 8 Reads Week of March 13

Social Media – 5 Best Reads Week of March 13

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,… 

Read MoreSocial Media – 5 Best Reads Week of March 13

Customer Service – 18 Tips to Improving Yours; 5 Mistakes to Avoid

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s 18 tips to improving… 

Read MoreCustomer Service – 18 Tips to Improving Yours; 5 Mistakes to Avoid

Tourism Best Practices – Video, Partnerships and Destination Development

  • 2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. South Dakota Tourism Wins International Awards Congrats to the team at the South Dakota Department of Tourism! See what they’re doing to win HSAMI awards. Lincoln City Unveils New Tourism Video The video, which producers said was carefully crafted over the past year, supports the VCB’s latest… 

Read MoreTourism Best Practices – Video, Partnerships and Destination Development

Email Marketing – 75 Tips to Use; 5 Practices to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? A new study says Email Marketing To Grow In 2017 Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget. Shouldn’t you? Another report says Email, Mobile Key… 

Read MoreEmail Marketing – 75 Tips to Use; 5 Practices to Avoid