You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing.
But first, How Not To Use Social Media
If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid.
Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy
Inquirer.net consulted with JV Rufino, Director for Mobile and Social of the Inquirer Group, for some of his thoughts for anyone who wishes to be more active on social media.
Specifically for Instagram… How to Boost Your Brand Identity With Instagram and How to Post Up to 10 Pictures at Once on Instagram
We’re big fans of email marketing. It has one of – if not THE – highest ROI of marketing channels. Use your social media to boost your email. Here’s 9 Expert Ways to Grow Your Email List with Facebook
Finally, for the advanced social media marketers, The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
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