You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing.

Social Media PinBut first, How Not To Use Social Media

If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid.

Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy consulted with JV Rufino, Director for Mobile and Social of the Inquirer Group, for some of his thoughts for anyone who wishes to be more active on social media.

Specifically for Instagram… How to Boost Your Brand Identity With Instagram and How to Post Up to 10 Pictures at Once on Instagram

We’re big fans of email marketing. It has one of – if not THE – highest ROI of marketing channels. Use your social media to boost your email. Here’s 9 Expert Ways to Grow Your Email List with Facebook

Finally, for the advanced social media marketers, The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter. Do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.