Uncategorized - Back To You Marketing

Email Marketing – Best Reads Week of January 15

January 18, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Email Template Design Tips You Should Always Follow Before you start dragging and dropping your content into a template there are a few design tips you should know. Follow these six simple tricks to get the most out of every template. 6 Rules for Crafting Email Content That Connects When it comes to email marketing content, engagement is everything. Your content must instantly connect with audiences, sustain that connection, and leave readers wanting to hear more from…

October 25, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer is King: 11 Business Tips From Safaricom Customer Operations Director Jannet Atika, Director of Customer Operations at Safaricom lets you in on some of the methods to ensure your customer service is top notch and the clients keep coming back. Take a Page from These Fortune 500 Companies to Improve Your Customer Service Observing how some of the biggest companies in the world provide first-rate customer service can help your business reach new heights. 3 Leading B2B…

October 18, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Easy 7 Step Formula for Social Media Success The steps to successfully harness social media for marketing are not hard to master. The above article has seven steps to follow for social media success. How to Create an Effective Social Media Strategy Every company can leverage social media marketing to increase brand awareness, customer engagement, and sales. The above article has a seven-step process to success. How 3 Serious Brands Engage Humanly on Social Media The author chose three Content…

September 5, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVB sponsors Marshall Artist Series The year-long series in Huntington, West Virginia, features live music, film, comedy, and musicals. CVB attracts US-27 Heritage Tour Alpena, Michigan, one of the stops on the tour. $100,000 in Tourism Marketing and Promotions Grants Now Available The past two years, Visit Tillamook Coast (Oregon) has awarded a total of $200,000 in marketing and promotions grants. Projects range from digital marketing campaigns, rack…

July 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. City Island Included in ‘Island Hopping’ Promotion NYC & Company launched a new campaign called Island Hopping, highlighting the exciting features found on the six smaller islands within the city. ‘Quincy Off the Record’ a Great Promotional Tool Quincy (IL) CVB begins “Quincy Off the Record: The Famous and Infamous 13”. The campaign brings to light people, incidents and items with a tie to the region. More events…

July 9, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. To start, Anaheim using new technology to promote their destination… Tourism Bureau Promotes Anaheim With a Virtual Reality Tour Visit Anaheim is taking Samsung Oculus virtual reality systems to conventions to give visual tours of what you can see on a trip to the city. More CVBs create festivals to draw visitors: All Ages Tap Along During Fiddlers on the Route Festival Berkeley County’s Odd and Offbeat On Hand…

May 1, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with technology innovations… Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers In an increasingly competitive marketplace, destinations around the world are increasingly looking at VR technologies to attract Chinese travelers. Visit Anaheim Unveils First Virtual Reality Destination Video The VR video showcases authentic Anaheim experiences for the meetings and events industry. Canadian DMO Brings Silicon Valley Approach to Tourism Marketing RTO4 — has become…

March 6, 2017
2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. Making Columbia into a ‘Medical Destination’ Task force outlines recommendations to market area services CVB Director Says Talks on Recreation Center Need to Widen Patrick Tuttle plans to outline what he says is needed to round out Joplin’s tourism and visitor attraction efforts Downtown Revitalization Includes History Element…

February 1, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these 3 Reasons Email Campaigns Remain the Best Marketing Tool So now let’s improve what you’re doing: How to Create and Manage a Successful Email Marketing Campaign in 7 easy steps Yes, it’s from a “competitor” but it’s really good. One of those “wish we had…

Email Marketing – Best Reads Week of January 15

Customer Service – Best Reads Week of October 23

Tourism Best Practices – Brand Management and Other Programs

Tourism Best Practices – Campaigns, Events and World’s Best Websites

Tourism Best Practices – VR, Festivals and $1m for Ideas

Tourism Best Practices – Virtual Reality and Community Initiatives

Tourism Best Practices – Five DMOs Engage in Destination Improvements; Events

Email Marketing – 15 Tips to Help, 7 Mistakes to Avoid