Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

6 Email Template Design Tips You Should Always Follow

Before you start dragging and dropping your content into a template there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

6 Rules for Crafting Email Content That Connects

When it comes to email marketing content, engagement is everything. Your content must instantly connect with audiences, sustain that connection, and leave readers wanting to hear more from you. Following the six “rules” in the article above will help you craft content that does just that.

Spam Trigger Words That Damage Your Email Delivery

You can fine tune your content to avoid spam trigger words that might impact the placement of your email campaign. Xverify has put together an outline of spam trigger words arranged by category to help you avoid trigger words in your subject lines and body content.

10 Ways to Grow Your Email List Like a Boss

You’ve got that widget on your website enticing visitors to join your email list, but what else are you doing to show potential subscribers what they’re missing? Above are 10 ways to grow your email list.

Email Trends for 2018: A Stable Touchpoint for Consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report.

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