You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Want to get better. Perhaps not so much learn new tips but make sure you’re not making mistakes. The first three reads have 30 to make sure you avoid:
Failing at social media marketing can be a costly experience. Your efforts leading up to your failure can be rendered useless. That is never a good feeling. In order not to fail, it’s important to know how to fail at social media marketing. The simplest way to do so, of course, to make the mistakes and then recover from them. However, to avoid doing that we thought it would be better if we told you how you could fail.
In this blog, (the author) lists the 14 things that are the easiest to do on social media, but which your company should NOT do at all. After all, one slip is all it takes. You can use this blog as a checklist for yourself and your employees.
While “cross-posting” as some call it may sound like a great solution, social media outlets are completely different and require entirely different management. User behavior, consumption of information, structure of posts/tweets, and the ways fans and followers engage vary dramatically across the two platforms. The etiquette and norms on the networks are very distinct. So, please, disconnect your social media networks. Besides those already listed, here’s seven reasons why.
Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all advertisers, (the author) interviews Jon Loomer.
Replace your industry for acting and apply these put to rest these five big myths about social media.
(Podcast) How can you use social media to make your company more approachable and successful? You engage with customers, answer questions and speak to their concerns, and act like a human.
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