First two headlines we saw this week on social media sure weren’t positive. First, there was the report Millennials Aren’t Buying Things on Social Media. We’re reminded though that Social Media Doesn’t Drive Sales… But That’s Not the Point.

The other headline shared Older People Think Social Media is Superficial. Elderly are opting out of social media because they think its social conventions are cold and self-centered. Stars are quitting social media. Is anyone still utilizing social media?

Yes. And if you want to optimize your initiatives on the outlets, keep check out these reads:

Three Social Media Strategies Your Top Competitors Don’t Want You To Know About

Your top competitors are finding ways to be more data driven and leverage technologies that give them an edge — and now, (the author) wants to let you in on some of their secrets to social media marketing success.

Entrepreneur Tips: How to Use Social Media to Market Your Business

Take heed of these tips as you’re getting started on social media, and keep your eyes on the response you get from new and existing customers.

9 Tools to Grow Your Social Media Presence

There are more than enough companies out there who have created tools that can assist you in this task. And, here are nine of (the author’s) favorites.

20 Social Media Tools and Tips From the Experts

Looking for social media tips to step up your marketing game? Wondering what tools the pros recommend? Social Media Examiner asked top social media experts to share the tools and tactics they’re using right now. In their article, you’ll discover 20 ways you can stay ahead of the social media marketing curve.

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