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Email Marketing – Best Reads Week of July 2

July 6, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 4 Email Marketing Hacks That Will Help You Stand Out From Your Competition Four things you must look out for if you want each one of your emails to create an impact and bring in conversions. Subject lines are always important. Icontact offers The Best Email Marketing Subject Lines Offering tips for 6 message types and 8 industries, plus additional writing tips. Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales Don’t worry about keeping up…

July 5, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Base Your Social Media Strategy on the Storytelling Framework of ‘Avengers: Infinity War’ One of the answers to improving your social media results is found in a surprising place: Avengers: Infinity War. Many brands have capitalized on its high-profile and enormous star power. You can do this by using the ingenious storytelling framework the film used (no spoilers). Or, follow these 6 Examples Of Incredible Social Media Marketing Campaigns KFC, the #Realstagram Campaign, Wix, #Puberte, Taco Bell, and Uber…

July 2, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Here’s a handful of destination marketing campaigns: Greater Fort Lauderdale CVB Launches “Sunny Health” – Medial Tourism Initiative New Columbia CVB Marketing Campaign Features Locals to Promote Destination Franklin Launches Ambassador Program for Downtown Tourism Explore Victoria Painted Rock Quest Starts Friday Other tourism best practices… Colorado Springs Tourism Master Plan Envisions Growth…

June 27, 2018
3 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see…

June 27, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Ways to Grow Your Personal Brand on Social Media While written for an individual, the concepts and strategies are the same for building a business brand – establish yourself as an authority and create a trustworthy voice that will attract customers. Number 9 should be ‘Avoid these 3 most common myths of social media.‘ Included are tips to overcome these myths. Instagram is grabbing all the headlines with the announcement of IGTV. Here’s what it is and…

June 25, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” St. Lucie Tourism Office’s campaign encourages residents to ‘Share Your St. Lucie’ The campaign encourages residents to invite family and friends they haven’t seen in a while to vacation in St. Lucie. New Tourism Marketing Campaign in the Works for Anna Maria Island and Manatee County (FL) The campaign aims at attracting potential visitors…

June 21, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through. Four strategies that can help make sure an email message travels safely and lands in the inbox. How Email Marketing Can Contribute To Your Startup’s Growth in 2018 Six easy tips that you, as a startup, can take advantage of in order to increase traffic on your website and turn bored viewers into loyal customers. Four Email Newsletter Design Tips to Help…

June 20, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Social Media Tips to Help You Drive Sales Five tips to helps you use social media to drive more sales for your business. 44 Content Types for Promoting Your Product, Service, Business – and Even Yourself [Infographic] Coming up with original ideas to feed the ever-increasing content demands is hard work. There are 44 different content formats in the visual above, which you can keep as a cheat sheet and refer to when you need ideas. 3 Ways…

June 18, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” West Virginia Tourism Office Distributes Free Stickers For Birthday Campaign The campaign encourages residents and visitors alike to explore the state, pick up free stickers and share photos to social media. McConnelsville History Walk Morgan County (OH) CVB cosponsors the tour. Brown County (IN) Visitors Center Launches Sippin’ Trip Tours Trip goers will be able…

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