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Customer Service – Best Reads Week of November 27

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: These Two Customer Service Formulas Can Improve Employee Performance By 100% Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. 4 Interesting Ways to Improve Customer Service There are ways or strategies to employ to improve your customer service as an organization and keep your customers feeling valued, happy and satisfied that their needs are being… 

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Tourism Best Practices – Week of November 27

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism Tool Available to Keweenaw (MI) Businesses Copper County Certified is a program to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw, and naturally would want to come back and explore even more on their next visit. Charleston Debuting Shop Local Campaign A campaign, backed by the Charleston CVB, and… 

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Customer Service – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Three Ways To Avoid Customer Rage At some point more than half of customers will experience a problem requiring assistance. So what’s the best course of action to respond to issues not only in the moment but long-term? Interview: How Customer Service Affects Brands Customer Service can have profound effects on the marketing of brand, both negatively and positively. A new platform has been devised called HelpU to help businesses. To discovery more we spoke with Nick… 

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Tourism Best Practices – Week of November 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

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Customer Service – Best Reads Week of November 7

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Why Customer Service Should Be Top of Your Priorities Insurance Business interviews Paul Baxter, head of direct at Markerstudy, to get some tips on how the insurance industry should be using new technologies. Try Your Best to Please Even Difficult Customers What do you do when your customer service, then your service recovery tactics, have deemed pleasing a customer impossible? The above article has steps in dealing with difficult customers. Five Keys For The Customer Journey Let’s give your staff five… 

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Tourism Best Practices – Week of November 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. VisitGreenvilleSC’s ‘Yeah That’ Visitors Guide Named Best in Country The U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards during its 34th Annual ESTO conference. VisitGreenvilleSC won a coveted Destiny Award in the category of Printed Collateral Materials, and took the title for Best Visitors Guide in the Country. Destinations Go Digital – Quirky Campaigns That Help Tell a Story Destinations with a more traditional marketing… 

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Tourism Best Practices – Week of October 30

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing… 

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Using Hashtags on Instagram

  • 4 min read

As you utilize social media in your marketing and look to gain organic reach of your Instagram posts, the use of hashtags is the easiest way. As we shared before, hashtags are a way to denote a topic of conversation or participate in a larger linked discussion (e.g. #Christmas #TheVoice or #SocialMedia). Think of hashtags as a Google search engine for Instagram. I search for #WorldSeries and I find all the posts about the baseball championship. Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your product,… 

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Social Media – Top Reads Week of October 23

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs After chatting with hundreds of businesses, we’ve dwindled it down to eight super important social media tips that businesses and entrepreneurs should consider on their way to social media success. 7 Tips for Service-Based Business Owners to Crush it on Social Media Kelsey Humphreys chats with Jasmine Star about her journey and her advice on how service-based business owners to build a winning personal brand using social… 

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