attractions - Back To You Marketing

21 Creative Facebook Post Ideas

June 21, 2017
4 min read

You have a goal to post on Facebook everyday, but wow! 260 ideas!? Invariably one of two things happen. After a period of consistent posting, the page goes quiet. You’re reminded to post something but instead of daily, it’s once a week or so. The other possibility is you “do the easy” and post a product. Then another product. Another product. Another. And the page becomes sell, sell, sell. That turns off those that like the page and engagement drops. With a little planning and enough ideas, you can mix up your posts. We teach the 70/20/10 rule when it…

June 20, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!…

June 19, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination marketing isn’t just placing ads. It’s developing the product. Examples of DMOs leading destination development: Hot, Sizzling Pickleball’s a Hit on Facebook A Florida CVB’s Facebook promotion leads to commissioners’ decision to move ahead with a sports park suitable for regional and national tournament play in a variety of sports. Tourism Leaders Propose Building New Concert Hall The Brown County (IN) CVB leads vision and discussion of a…

June 15, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Not convinced? How Which Digital Mediums Will Help Stretch Your Dollar? New research shows email marketing is one of two initiatives seen as key areas of spending for the year. As for tips to improve your efforts, 4 Tips for Effective Real Estate Email Marketing Use these strategies to perfect your…

June 14, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! But is it really helping your business? Can Social Media Marketing Actually Help My Business? Having a social media presence is simply expected of any reputable firm these days. But if you’re still looking for more proof, here are six ways social media can immediately start helping your business. Let’s help improve your social media practices: 8 Effective Ways to Promote Your Business on Social Media Getting started with social media marketing can be intimidating,…

June 13, 2017
3 min read

June 12, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination marketing isn’t just placing ads. It’s developing the product. Examples of two DMOs leading destination development: Voters Weigh in on Name For Beer-Barbecue Trail The Greenville-Pitt County Convention and Visitors Bureau combines craft beer with the area’s already famous barbecue and develops a beer and barbecue trail. New Display Unveiled to Welcome Visitors to Corpus Christi The Corpus Christi Convention and Visitors Bureau…

June 8, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get started with email marketing. Here’s The Fundamentals However, the three main areas we believe that marketers should focus their efforts on now are: the need to always keep your end goal in mind, the importance of building quality lists/data and the necessity of automating your campaigns…

June 7, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level. Here’s new research related to the importance of visuals in your social media, tips to double your results, and examples of what not to do. Visual Content and Social Media Marketing: New Research Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should…

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Customer Service – 17 Tips to Improve Yours and 5 Habits to Break

Email Marketing – 17 Tips and Rules Plus 21 Ways To Grow List

Tourism Best Practices – New Trail, VCs, Websites and Campaigns

Email Marketing – 21 Tips and 30 Examples to Rock Your Campaigns