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Customer Service – 4 Quick Reads to Improve Yours

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

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Tourism Best Practices – Destination Development and Programs to Draw Visitors

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination marketing isn’t just placing ads. It’s developing the product. Examples of two DMOs leading destination development: CVB Works to Make Parkersburg Recreation Destination Guest editorial reminds locals of what the CVB is doing to develop the destination to draw visitors. City Sign Plan Advances After Council Vote CVB leads the effort to put new signs marking places of interest in Carthage, MO. What DMOs are doing on… 

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Email Marketing – More Than 40 Tips; How Often, Best Days and Times to Send

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? Digital Resources answers Why Does Your Small Business Need Email Marketing? And do you Want to See Higher Marketing ROI? Email Delivers Best Oh, if you want to compare Email to Social Media, Email Knocks Social Out Of The Park, Again Email vs. Social: Which… 

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Social Media – Best 8 Reads Week of May 29

  • 3 min read

We do the reading for you. Here’s 8 of the best reads this past week on social media. That being said, these first two aren’t articles. They’re reports. You’ll have to subscribe or at least provide an email address I’m sure but consider the 2017 Social Media Marketing Industry Report In Social Media Examiner’s ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing. Also, The Digital Trust Report, a brand new report from… 

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Customer Service – What is the F-bomb of CX?

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

Read MoreCustomer Service – What is the F-bomb of CX?

Tourism Best Practices – Destination Management and Advertising Strategies

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVB To Begin To Connect Present With Future Tourism The Alpena Convention and Visitors Bureau is leading the process to sustain the natural resources for future visitors. Study Envisions Columbus Convention Center ‘District,’ Hotel Expansions Experience Columbus leads study to develop convention district and expand hotels in downtown Columbus a way to continue to build tourism and convention business in the city. Tourism Advertising For Area Switching From… 

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Social Media – 10 Best Reads Week of May 22

  • 2 min read

We do the reading for you. Here’s 10 of the best reads this past week on social media. With Many Social Media Options, Small Businesses Need Focus Great summary of social media outlets with the summary: “What (social media) does is give us a sense of credibility and gives our customers confidence in us.” The Basics Of Generating Real Business Value From Social Media Your customers hang out online. That’s where you should be too — engaging and building a relationship with them. Here are some tips to boost your company’s profile and be on the forefront of your potential customers’… 

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Email Marketing – 13 Metrics and 30 Tips, Best Practices

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Reasons Why Email Marketing Is A Must 11 incredible reasons why your business needs to start sending emails. There’s also these 7 Superpowers That Make Email Marketing Successful The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”!… 

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Customer Service – Lessons from United and 7 Other Good Reads

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!… 

Read MoreCustomer Service – Lessons from United and 7 Other Good Reads