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Tourism Best Practices – Week of August 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of destination development than the Manatee County visitors bureau asking for $500,000 in reserve funds for red-tide cleanup Manatee County (FL) has deployed an emergency management team to help clean up dead fish left behind by the red tide algae bloom that has killed wildlife and hurt business in… 

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Customer Service – Best Reads Week of August 20

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, why the weekly (we post these weekly) reminder of customer service? Because Google Finds Customer Service Beats Loyalty Programs Travelers are starting to place a higher priority on customer experience over loyalty programs. Google’s data just proves it. Three Ways To Step Up Your Customer Service Take a step back and think about how you can freshen your approach to customer service, specifically by considering the three tips in the article above. 3 Bad Habits… 

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Tourism Best Practices – Week of August 20

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of tourism best practices than the State Tourism Director of the Year.  Congratulations to Sara Otte Coleman, North Dakota’s State Tourism Director! US Travel recognizing the destination marketing leader at ESTO. Other Tourism Headlines: A Peek Into Uganda’s Tourism Marketing Strategic Plan Elgin Area Convention and Visitors Bureau Plans… 

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Customer Service – Best Reads Week of August 13

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, a reminder Why Great Customer Service Matters It matters because customer service is generally so poor nowadays that some ponder Is Customer Service Dead? (It’s not.) In fact, we’re reminded Customer Service is Always Number 1 It also Goes a Long Way So improve your customer service. Read how to Create A Differentiated Customer Experience An interview with the CEO of Celebrity Cruises, Lisa Lutoff-Perlo, to better understand how she and her company have been able to build… 

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Tourism Best Practices – Week of August 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on… 

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Customer Service – Best Reads Week of August 6

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: To improve customer service, one must first know What Customers Want and Expect You are being compared to the best service they have ever received – from any company or any person. It could be a vendor, a retail store, even an online seller – any business. Customers now know what great customer service looks like, and they expect it from you. 5 Ways to Improve Your Customer Service Five things that every small business owner should… 

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Tourism Best Practices – Week of August 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County (WV) Visitors Bureau Launches “Middle of Everywhere” Campaign The new slogan compliments a freshly-designed logo, website, and visitors pamphlets. Town of Marana Makes Push to Become Movie Shoot Destination CVB staff creates a new promotional video for production companies to show what Arizona has to offer. Other DMOs look to events to… 

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Customer Service – Best Reads Week of July 30

  • 1 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Helpful Strategies for Superior Customer Service While written for the security system industry, the tips can apply to any industry. Try These New Customer Service Social Media Strategies With consumers turning to social media to contact companies, be prepared with the strategies outlined above. Want to model exceptional customer service? Model what this airline did. Yes, an airline! Finally, you will have customer service flubs. Here’s a reminder that a business should own up to customer service flub… 

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Tourism Best Practices – Week of July 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New Cleveland Tourism Marketing Campaign Seeks Help of Locals The “Visit Me in CLE” campaign is designed to recruit locals to promote the region to their out-of-town friends and family. Visit Fairfax and Fairfax County Breweries Launch New Field Guide Program The DMO teams with seven independent craft breweries on a program. The… 

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