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Top Customer Service Reads Week of April 11

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Email Marketing – Drive Web Traffic, Grow Lists and Relationships

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to… 

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Social Media – The Essential Guide and 33 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on… 

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Top Customer Service Reads Week of April 4

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Social Media – Lessons from FLOTUS and 29 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week @FLOTUS, Michelle Obama, tutors us on social media along with 29 other tips and best practices: 7 Things You Could Learn About Social Media from Michelle Obama The Verge caught up with Michelle Obama and her team to talk about her social media success. The 7 Components of Every Social Media Budget Every social media budget should incorporate the following seven essential components. 6 Tips for a Great Social Media Marketing Campaign Treat social media marketing with the same discipline… 

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Tourism Best Practices Week of March 28

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Barboursville CVB Working to Create Identity for Village, Spotlight Growth Barboursville (WV) is now on a mission to make sure the region knows it has something special to offer in its own right. Visitor Bureau is Seeking a Few Good Barns Sandusky County CVB (Ohio) is seeking several more barns in the county for additional historic paintings.   Convention and Visitors Bureau Holds Discussion with Local Business Owners… 

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Trade Show Marketing

  • 3 min read

A friend approached me in church. “I have a trade show in a few weeks and I need help! Can you?” I am. (Completing his website as we speak.) As I met with him and discussed some ideas and tips, I remembered I penned this in December, 2010. Please allow me to dust it off and share it with you. Our staff absolutely rocked the trade shows this fall! 15 trade shows, expos or events in August, September and October! We had the updated booth display. Some newly printed materials. And some ‘trinkets and trash.’ But did we have the… 

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Top Customer Service Reads Week of March 28

  • 2 min read

How dedicated is your business to customer service? Are you SO dedicated you’ll add a new menu item just for one customer? Read how one restaurant show the true spirit of customer service, how to how to provide great customer service to millennials, and 17 other customer service tips to help you improve your customer service, increase your customer’s experience satisfaction, retain business and loyalty: Restaurant Shows True Spirit of Customer Service Read this letter to the editor and how dedicated one restaurant is to customer service! How to Provide Great Customer Service to Millennials Brands need to kick it up… 

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Top Customer Service Reads Week of March 21

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

Read MoreTop Customer Service Reads Week of March 21