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Tourism Best Practices – Week of March 25

March 25, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Jamaica Tourism Is Ramping Up Its Digital Push New marketing director to be aggressive using digital platforms to promote the destination. How can your DMO tackle the digitalization of marketing activities? PhocusWire interviews Reinhard Lanner, chief digital officer for the Austrian National Tourist Office. Watch the video HERE. But don’t forget good ‘ole networking and…

March 21, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by understanding How Email Marketing Helps Your Business Growth 9 valuable reasons to use email marketing to grow your business. Now Understand The Basics Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Follow These Rules to Improve Your Email Marketing Campaigns Emails are a quick and effective way for businesses to keep in touch with their customers for continuing sales. But customers…

March 20, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 4 Social Media Strategies That Can Help Bring in 23 Percent More Profits A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring in 23 percent more profits. The article above has four areas of social media that all entrepreneurs should know. Which data (#4 above…) 48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Are you looking for ways to measure the success of…

March 19, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Getting Customer Service Right Short read that nails it! While the rules are the rules, customers want to feel someone is listening who takes time to understand their situation. Customer Service vs. Customer Experience: What’s The Difference? One important component of delivering a winning CX is navigating the difference between the customer experience and customer service. The article above has a quick introduction. Is Burnout Destroying Your Customer Service Strategy? How can burnout among customer service…

March 18, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” A beach destination – especially one with the word “beach” in their city name – promoting visitors go Beachless? Virginia Beach with a new campaign. Other campaigns include… Vanuatu (New Zealand) Launching Campaign to Attract More Foreign Tourists Washington Holds Tourism Promotion Event in Beijing Video: Gift Bags, T-shirts Promote Aberdeen (SD)…

March 12, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Start with a video. A short one! 3 Customer-Service Tips That Will Ensure Repeat Business 60 seconds on how to treat your customers right. What 10 Customer Service Stats Can Teach You About Improving Your Business The author has put together ten statistics that will teach you a thing or two about improving your business. 4 Ways a Small Business Can Step Up Customer Service You CAN offer an upgraded customer service experience if you do…

March 12, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight…

March 11, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Find your unique story and promote it! That’s why the Braxton County CVB (WV) is getting behind “UFO Tourism.” CVB opens the Flatwoods Monster Museum. In other campaigns, Belfast Launches Dedicated Business Tourism Campaign Croatia Launches 2019 Preseason Marketing Campaign Akron (OH) Pitches Double Play Akron Campaign Tourism WA Outlines Key Activity…

March 7, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019…

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