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Email Marketing – Best Reads Week of January 28

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Just getting started in email marketing? Here’s Three Ways To Kickstart Your Company’s Email Marketing Campaigns Use three strategies in your emails to make sure they are as successful as possible when they’re sent and resonate with your prospect leads and your past and present customers. In the same vein, 8 Ways to Make Your Email More Engaging Perhaps you need to build your list? 5 Effective Ways to Build and Maintain a Customer Email List Using the right… 

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Email Marketing – Best Reads Week of January 21

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: If you’re just starting in email marketing, know Effective Email Marketing Requires Planning Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel. Besides planning, The One Thing That Will Improve Your Email Marketing in 2019 It’s reported that up to 30% of your email list consists of bad contacts. What do you do about it? There’s three other email trends. Constant Contact… 

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Social Media – Best Reads Week of January 21

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: First of all, understand How People Interact on Social Media in 2019 The Manifest surveyed 627 social media users to learn how often they access social media, the content they post, and the channels they most frequently use. Other data and opinions lead other marketers to profess Why Instagram Matters Now More Than Ever What makes Instagram so special? Why is it a social media platform worth investing time and money into? Click thru to the story above. Get… 

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Customer Service – Best Reads Week of January 21

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: With all the “2019 Trends” articles this time of year, perhaps prudent to remember Trendy Ideas Should Never Overtake Basic Customer Service, Experience Key word from the article above, “basic.” Your customer service can be overzealous. When Overzealous Customer Service Fails the Customer Perhaps it’s okay to be over the top with emails to customers like this pet company did. Dan Gingiss calls it the “best customer service email ever.” Oh, and the customer IS always right.… 

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Email Marketing – Best Reads Week of January 14

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Craft Better Business Emails Five simple tips to help you get the most out of your email marketing. Email Marketing Best Practices for Boosting Engagement and Generating Sales Leads Keep the tips in the article above in mind to increase your odds of generating meaningful, productive leads with your emails. How to Integrate Email Marketing with Your Social Media Efforts 10 ways to harness the power of both mediums and maximize your marketing.   Why Your… 

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Social Media – Best Reads Week of January 14

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: We all know the goal of any marketing – sales. Here’s How to Use Social Media to Drive Sales Five tips for making the most of your social media presence and using it to drive sales. One way to measure success is of course, sales. Others? Mentions. What Are Social Mentions and How to Track Them Here’s How Major Brands Measure Social Media Impact Measuring social media ROI can be difficult, and the challenges are in some ways unique to… 

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Customer Service – Best Reads Week of January 14

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why talk customer service? Understand poor customer service killing your business. The author shares her experience with a bank. So we can either learn from bad examples, or good examples yes? Then learn how customer service creates the experience at this Ranch. Need more examples? How about these four? More? Here’s 2,019 Ways To Improve Your Customer Service Experience In 2019 Micah Solomon starts with 9 ways you could go about improving your customer service as we head into 2019.… 

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Email Marketing – Best Reads Week of January 7

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic] These statistics only prove why no business – regardless of its size and nature – should underestimate the value of email as a marketing tool. Email Marketing Trends to Expect in 2019 This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. There’s also these 40+ Powerful Email Marketing Statistics You Should… 

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Social Media – Best Reads Week of January 7

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 2019 Social Media Trends & Statistics 4 trends and tons of stats about the 7 leading platforms to help direct strategies in 2019. A 23 Step Social Media Marketing Checklist for 2019 [Infographic] Trying to balance everything in your business AND social media? Daily, weekly, monthly and quarterly essential tasks broken down into one checklist. 4 Campaign Ideas Four ways to best utilize social media as a small business, no matter what your mission or agenda is. Other… 

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