Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
If you’re just starting in email marketing, know Effective Email Marketing Requires Planning
Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel.
Besides planning, The One Thing That Will Improve Your Email Marketing in 2019
It’s reported that up to 30% of your email list consists of bad contacts. What do you do about it?
There’s three other email trends. Constant Contact stresses personalization, automation, and referral marketing.
To convey the intended message, it is important that openers be able to quickly scan the email and understand what is being asked of them.
In the end, how to Measure Your Email Marketing Success With KPIs
How do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure your key performance indicators (KPIs).
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.