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Email Marketing – 20-plus Tips and Webinar

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing: 5 Email Marketing Tips to Maximize the Humble Email To avoid bugging their (email) audience, here are five critical email marketing tips to follow. How To Improve Your Email Marketing:… 

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Top Customer Service Reads Week of March 21

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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How To Leave by 5pm Everyday

  • 3 min read

Well, okay, most days. We’re using Spring Break to re-group. Dusted off this from Stephen originally penned a few years back. I am tired. I am not even going to suggest I am busier than anyone else. We’re all busy. I’m also frustrated that I’m in the office until 6pm, get home at 6:15pm, immediately sit down for supper, then get 30 minutes of time with my kids. (Anyone give me an ‘Amen’?) So the time management and productivity has to change. The goal – leave the office at 5pm! Lofty? Maybe immediately. But not if some simple adjustments are… 

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That’s It! I’m Getting Organized!

  • 5 min read

Liz Davenport says the average businessperson receives 190 pieces of information each day. (and that was in 2001. I’m sure it’s increased! Plus I wonder if that includes the spams for Russian women and Dr. Oz pills or not!?) AskMen.com stated it clearly, “the world is moving fast and it’s only getting faster. So much technology. So much information. So much to understand, to think about, to react to. Never before has it been so important to be grounded and intentional and to know what’s important.” Another emphasized “if you don’t have a system in place for getting things done,… 

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7 Ways to Integrate Social Media and Email Marketing

  • 4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take… 

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Top Customer Service Reads for the week of February 8

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Koranda Named A Constant Contact Solution Provider

  • 3 min read

Stephen Koranda, Back To You Marketing, Named a Constant Contact Certified Solution Provider Norman, Oklahoma, marketing expert to help small businesses and nonprofits achieve meaningful marketing results  NORMAN, OK — October 1, 2014 – Stephen Koranda, Founder and President of Back to You Marketing, has been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. As a Certified Solution Provider, Koranda has completed the Constant Contact Certification Program which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing… 

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