business development - Back To You Marketing

Email Marketing – 15 Tips and Measuring Your Success

May 4, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 15 fixes to help with the success of your campaigns and how to measure your success: 5 Practical Tips to Improve Your Email Marketing Campaign Here are five practical tips that help you get more subscribers as well as increase your engagement. Spring Sending: Time for a Fresh Start A few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email…

April 28, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

April 28, 2016
5 min read

“Social media” suggests that we are sociable with those that like us, follow us or connect with us. However, as we get busier and busier, we too often either use a social media management tool like Hootsuite, schedule our posts/tweets and never review them after they are posted, or we quickly log on to Facebook, post and log off, never reviewing the interactions. We’ve shared a few ways to engage more through Twitter. As Facebook changes their algorithms and our posts appear in less and less news feeds, we focus on Facebook and – as our new definition of social…

April 26, 2016
2 min read

You’re just getting a knack of Facebook, just rid your Twitter account of the egg-head and now there’s Snapchat! One more social media platform to manage. But is Snapchat worth your marketing-strapped resources? That answer Twitter analytics and 16 other tips and suggestions: Does Snapchat Marketing Measure up against Other Social Media? With over 100 million daily active users who average 25 to 30 minutes of active screen time per day, the social network is far too large to be ignored. But Snapchat video marketing isn’t like any other video advertising platform. How to Use Twitter Analytics to Improve Your Engagement In…

April 26, 2016
4 min read

We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social. Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a…

April 21, 2016
3 min read

April 21, 2016
1 min read

(Stephen originally shared this in August, 2011. Being so conscience about customer service, we thought we would share…) I called to have our phone lines moved. Went through the automated system. Gave Mr. Computer my account number and address. First thing the live customer service representative asked for? Yep, my account number and address! I laughed and asked her if that hadn’t popped up on her screen. She said no. I then asked (nicely) then why did I have to give all my information to the computer? She said she didn’t know and shared they wonder themselves. It got me…

April 20, 2016
2 min read

When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when we inquire about email marketing. Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook…

April 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this article you’ll discover 25 ways to improve your marketing and save time. Tips for Creating Impactful Videos for Social Media #SproutChat dove into key tactics and tips for successful videos for social media. Here are a few pointers to get you started. 8 Ways Social Media Can Help Launch New Products How you can leverage social media in your product launch?…

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