business - Back To You Marketing

Are You Experienced?

June 4, 2016
4 min read

(Originally written in May, 2012, while at the Norman, Okla., CVB.) My Achilles Heel is ice cream. And when I HAVE to drive by a Braum’s Ice Cream and Dairy Story to get to our office, that’s a problem. Every once in a while I cave and drive through. The young gal the other day handed me my peanut butter cup mix and said, “Wow! That looks good!” I retorted, “What? You’ve never had one?” She responded, “No.” And I drove off thinking ‘how in the world can she adequately sell their products if she’s never eaten them!?’ Then I…

June 2, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Multiple good reads on improving customer service. We start with brand…

June 1, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But you’re not attracting new followers. This week among the 6 social media reads, ways to attract followers. Plus trends, changes to Instagram and learning from other’s mistakes: 13 Ways Your Business Can Attract More Social Media Followers Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Social Media Trends to Watch In order to stay on top of your marketing game, you need to know what’s going on in this…

May 31, 2016
3 min read

Did you like our service? Comment on Angie’s List. Enjoy your meal? Share on Urbanspoon. Have fun on your vacation? Let everyone know on TripAdvisor. The opportunity to share the good – and of course the bad – is bountiful online. TestFreaks, Choice and Trustpilot join the better known, Yelp, Angie’s List and TripAdvisor, in attracting the opinions of consumers – and of course, the advertising dollars of brands. Norman, Oklahoma, based ReviewSpot.us has joined the fray offering a unique business model designed to ensure that reviews posted on businesses have the integrity and reliability that we count on. Under…

May 30, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing: 5 Costly Email Marketing Mistakes to Avoid At All Costs mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you,…

May 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So to start this week’s collection of customer service reads, Ellen Gillette…

May 25, 2016
2 min read

You have your social media accounts set-up. Facebook and Twitter are branded. LinkedIn is complete. You have your goals. A calendar of rich content is planned. You’re posting. But that’s it. There’s no engagement. We’ve long commented on the need for you or your staff to engage with your customers. You can read those thoughts in Five Things You Should Be Doing, Social – Verb People Engaging Pt. 1, and Social – Verb People Engaging Pt. 2 Just when we thought we were the lone voice in the wilderness, Chad Brooks pens Are You Paying Enough Attention to Customers on Social…

May 23, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. You’re not making mistakes are you? We start this week’s collection of email reads with 18 mistakes. As they say, “learn from your mistakes.” Here, others make the mistakes and you learn! Business: Top Five Email Marketing Mistakes That Will Cost You Five major email marketing mistakes you need to avoid as these could cost you in terms of reputation, email marketing service providers, potential clients and good email delivery. 6 Bulk Email Marketing Mistakes That Everybody Makes…

May 20, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

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Are You Experienced?

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The Marketing Power of an Online Review

Customer Service – What Ever Happened To It?

Email Marketing – Learn from These 18 Mistakes

Customer Service – The New Selling; 6 other reads and 40 tips