business - Back To You Marketing

Five Things a Small Business Can Do Today to Improve Your Google Business Profile

May 29, 2025May 29, 2025
3 min read

Your Google Business Profile is often the first thing potential customers see when they search for your business online. It affects whether they call, visit your website, or choose a competitor. The good news? You can make meaningful improvements today with just a few simple steps. Here are five things a small business can do today to improve your Google Business Profile. If you haven’t claimed your business on Google yet, this is your first and most important step. If your profile already exists, make sure you have full control of it. 2. Update and Complete All Business Information Make…

20 Sales Stats That Will Help You Sell Smarter

October 19, 2023October 20, 2023

We haven’t talked about sales in this space. Our Blog posts have shared numerous #BTYTips about marketing and marketing strategies. We have failed you the reader because in today’s dynamic business landscape, the synergy between sales and marketing has become more pivotal than ever before. Sales teams are the frontline soldiers, engaging with customers directly, understanding their needs, and offering tailored solutions. You may have read “teams” and laughed knowing that as a small business owner, you are the “team.” We have come across 20 sales stats that, frankly, changed our practices. We bet after reading them, your practices will…

12 Steps To Social Media Success

June 7, 2022March 30, 2023
4 min read

There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.

Even More Creative Names to Rename Your Email Newsletter

April 28, 2021August 8, 2023
4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared…

February 18, 2021
4 min read

We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with…

January 18, 2021
5 min read

Here’s more – 21 more creative Facebook post ideas to add variety to your posting and social media marketing.

2020 A Good Year For Small Business

December 10, 2020
3 min read

While I’m not ready to declare it the greatest year ever, if we indeed think about it, 2020 was a good year for small business.

Most Valuable Marketing Channels

November 12, 2020
3 min read

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.