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Social Media – Best Reads Week of March 18

March 20, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 4 Social Media Strategies That Can Help Bring in 23 Percent More Profits A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring in 23 percent more profits. The article above has four areas of social media that all entrepreneurs should know. Which data (#4 above…) 48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Are you looking for ways to measure the success of…

March 18, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” A beach destination – especially one with the word “beach” in their city name – promoting visitors go Beachless? Virginia Beach with a new campaign. Other campaigns include… Vanuatu (New Zealand) Launching Campaign to Attract More Foreign Tourists Washington Holds Tourism Promotion Event in Beijing Video: Gift Bags, T-shirts Promote Aberdeen (SD)…

March 12, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight…

March 6, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Here’s What You Need to Know About the Google+ Shut Down What does the Google+ shutdown mean for users like you? How will it affect social media marketers and businesses? But most importantly, what do you need to do to prepare for the shutdown? Let’s take a look. 7 Biggest Challenges of Social Media Management (#SMTLive Recap) 65+ social media managers around the world to talk about what it is like managing a brand’s social media presence —…

February 27, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Before we get to the how-to and tips to improve, 23 Amazing Statistics on Internet and Social Media in 2019 Learn about our similarities and differences, and see how we engage with the ever expanding, ever more dynamic world wide web. 7 Ways to Generate More Social Media Traffic in 2019 Above are seven best tips for getting more social engagement and social traffic in 2019. How to Create Successful Social Media Posts? Discover the ten steps to writing successful…

February 20, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Real Advice from One Social Media Manager to Another [Infographic] During a Twitter chat, the group was asked to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane. 12 Things You Can Post on Social Media When You’re Lacking Inspiration Feel like you don’t have anything interesting to say on social media? Try these 12 topics to help you build out your…

February 13, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You want to know why your customers follow you? Here’s The Top Reasons Consumers Follow and Engage With Brands On Social Media A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. In addition to posting what customers want (see above,) here’s 4 Hacks For Creating Impactful Content For Social Media There’s a lot of noise out there. The only way to take advantage of the reach…

February 6, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to improve your social media marketing? Take lessons from a doll. Not just any doll. A doll with 109,000 Instagram followers. Three social media lessons from QaiQai. Finally, instead of guessing, know what followers want from you. Facebook Publishes New Report on What Instagram Users Expect from Brands The report provides insight into what users are looking for from brands on Instagram, and includes tips on how to take action based on their findings. Another study says Offers, Promotions on…

January 28, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sometimes, you gotta go ‘old school’… Hays (KS) CVB produces postcards upon visitor demand Cleveland (OH) offers interactive kiosks for visitors Events draw visitors… Vallejo (CA) DMO hosts Restaurant Week Fargo-Moorhead (MN) CVB collaborates to put on Frostival In campaigns, love, love, LOVE the Monterey County (CA) educational campaign to encourage tourists…