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Email Marketing – 18 Tips and 7 Mistakes to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still not convinced? Look at these 37 Email Marketing Stats Will Make Your Rethink Your Strategy So now, let’s get your email rocking! 3 Steps to Building a Successful Email Marketing Campaign The three stages you will have to go through to catch a prospects attention via their email. Deborah Lippmann’s Six… 

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Social Media – Best Reads Week of October 10

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 31 tips. 7 Simple Social Media Marketing Improvements Here are seven things you can do with your social media that will make your efforts more efficient and effective. Tips On Building Customer Loyalty Through Social Media Social media holds the power to empower clients and strengthen your customer base. Here are some tips that can help you acquire customer loyalty through social media.… 

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Email Marketing – Best Reads Week of October 10

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking! Top 5 Tips for Effective Email Marketing Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing. How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar Jason… 

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Social Media – Best Reads week of September 26

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 33 tips. 5 Ways To Make Social Media Work For The B2B Sales Industry If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. Here’s What Every Solopreneur Should Know about… 

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Email Marketing – Best Reads week of September 26

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Check out these recent headlines: Email Marketing Is Alive And Doing Better Than Ever (A couple good tips included too.) What’s The ROI of Email? (Answer: 122%) Now, on to the tips to better your emails and campaigns… Email Marketing Tips for Small Business The ability to reach… 

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Email Marketing – The Future Is Here and 22 Other Tips

  • 3 min read

Does your email marketing consist of drafting a sales pitch and “blasting” it out to everyone in your database? Those days are over. Today’s email marketing strategy is about personalization and segmentation and the practices are going to change even more so in the future. Actually, the future of email marketing is already here. Columnist Len Shneyder shares the landscape of email marketing is about to change dramatically, even if we don’t realize it yet. He points us down the path ahead. Now, on to the tips to better your emails and campaigns… 5 Ways to Create Winning Holiday Email… 

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Social Media – Best Channels for Business and 45 Other Tips

  • 2 min read

Where do we go? Everyone is on Facebook but organic reach is down. Women are on Pinterest. Kids are on Snapchat. Business is on LinkedIn. Got to get video on YouTube – the second most searched site. But that’s a lot of channels to focus on and I only have so much time in the day. Justin Sachs goes over the channels for marketing your business and acquiring new clients: The 7 Best Social Media Channels for Business Marketing Oh, but get ready. Apple reportedly working on a Snapchat-like app so they can enter the social realm. Apple Hopes to Stake Fresh… 

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Tourism Best Practices – Newsjacking, Videos, Photo Contests, & Event Marketing

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Kentucky Dept. of Travel & Tourism Creates Webpage For Eclipse Tourism In anticipation of the Great American Eclipse, Kentucky is out front with a website promoting the Bluegrass State. Well done! Manitowoc Visitor Bureau Seeks Photo Submissions An ‘oldie but goodie’ another DMO with a photo contest to generate more images for their library. Citywide Yard Sale in Murray set for Sept. 17 Some contend CVBs shouldn’t be… 

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Email Marketing – 7 Great Reads; 24 Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Social Media Audiences Are Great, But Email Audiences Are Better Now, on to the tips to better your emails and campaigns… 10 Email Marketing Secrets to Acquire and Retain More Retail Customers How can your retail business best use email marketing to acquire and retain… 

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