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12 Steps To Social Media Success

There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.

Even More Creative Names to Rename Your Email Newsletter

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… Read More »Even More Creative Names to Rename Your Email Newsletter

More Creative and Engaging Instagram Post Ideas

We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with… Read More »More Creative and Engaging Instagram Post Ideas

Top Marketing Reads of 2020

What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.

Most Valuable Marketing Channels

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.

9 Marketing Strategies For a Comeback in 2021

If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.

9 (More) Ways to Grow Your Email List and Grow Your Business

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Four other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. And 8 the last time. We’ve gathered 9 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it… Read More »9 (More) Ways to Grow Your Email List and Grow Your Business