Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Still need more convincing? Social Media Audiences Are Great, But Email Audiences Are Better

Now, on to the tips to better your emails and campaigns…

10 Email Marketing Secrets to Acquire and Retain More Retail Customers

How can your retail business best use email marketing to acquire and retain more customers? (The above article has) 10 tactics successful retailers use.

3 Best Practices for Improving Email Marketing

Here are three best practices as revealed by our Email Marketing Trends & Best Practices for Data-Centric Organizations to help your company communicate more effectively with customers.

Email Marketing Is More Than Just Hitting The Send Button

Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement.

Top 4 Email Worst Practices and Solutions

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions for each.

Finally, a long read. If you want, skip to the five tips at the bottom. Email Marketing: We Need To Stop Being ‘Creative Snobs’

And it’s always fun to look at others’ work. Highlights the Best in Email. Click HERE for the a treasure trove of well executed and designed email marketing messages from brands across industries.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.