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Email Marketing – 119 Facts and 40-Plus Tips and Helps

July 27, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Want more? Study Finds That Email is Marketers’ Best Bet for Digital ROI and Study: 66% of Marketers Say Email is Most Effective Holiday Marketing Channel Those facts not enough? How about these 119 Facts About Email Marketing Check out an infographic for data on unsubscribe rates, automation, personalization, case studies, and other email-related facts and figures.…

July 26, 2017
3 min read

“We do the reading for you.” Here’s the top 9 reads on social media this week: To Master Social Media, You Need These 15 Skills A fascinating new list of the 15 social-media skills or competencies that sit at the top of employers’ lists. The 3 Biggest Challenges Facing Social Marketers in 2017 The article above has the three biggest challenges social marketers are facing right now, according to social marketers themselves. 5 Ways to Get Your ROI With Your Company’s Social Media Take these key factors into account as you build your social media presence to optimize your brand…

July 25, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? First Stop Doing These 4 Customer…

July 24, 2017
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.We start with technology… Lufkin Convention & Visitors Bureau Unveils New Promotional Video The Emporia Convention and Visitors Bureau’s New Website is Providing an Easier Way to Plan Activities in the Emporia Area Special events that draw visitors? The Alton IL CVB plans Family-Oriented Vacation Promotion for July 28 to Aug. 6 And La Porte County MI plans Taco Wars Finally, partnerships as destination marketing organizations come together to attract…

July 20, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) With those strong numbers in support of email marketing, use these tips to start, revive, or improve your campaigns. The 5 Golden Rules of Email Marketing Email marketing can be a great marketing strategy to build a long-lasting relationship with a customer. Want to send emails that deliver success every time? Read the five…

July 19, 2017
3 min read

We hear so much about the need to be on social media. 2 billion people on Facebook alone! But what are the real benefits of your brand being on social media? That, 42 tips and ideas to improve your posts, and the metrics you should be following. Top 4 Benefits of Social Media for Your Business If you’re still trying to convince yourself (or someone else) that social media is important, the article above has some of the other benefits of social media that you need to know. Now to your strategies and practices… 3 Pieces Of Social Media Advice…

July 17, 2017
2 min read

July 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. City Island Included in ‘Island Hopping’ Promotion NYC & Company launched a new campaign called Island Hopping, highlighting the exciting features found on the six smaller islands within the city. ‘Quincy Off the Record’ a Great Promotional Tool Quincy (IL) CVB begins “Quincy Off the Record: The Famous and Infamous 13”. The campaign brings to light people, incidents and items with a tie to the region. More events…

July 13, 2017
3 min read

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention and care, you can get more followers and increase engagement on Twitter exposing your destination or business, and attracting more customers. People also won’t SMH at your cryptic tweets from Facebook. Here are eight tips and tricks to improve your Twitter marketing. Try to make your tweets informative, useful, or funny.…

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Email Marketing – 119 Facts and 40-Plus Tips and Helps

Tourism Best Practices – Technology, Events and Partnerships

Email Marketing – 36 Tips, How Tos and Rules

Customer Service – 13 Tips and the 9 Deadly Sins

Tourism Best Practices – Campaigns, Events and World’s Best Websites