convention and visitors bureau - Back To You Marketing

Rock Solid LinkedIn Profile and 5 Best Practices

August 10, 2017
3 min read

With 500 million users, LinkedIn shows it is going stronger than ever with a firm grip on the business professional social network market. LinkedIn can mean growth for your business. The network is responsible for more than 80% of a businesses’ social media leads. All the other social media platforms put together only amount to 19.67% of leads. You can use LinkedIn to research potential clients, customers, and/or their companies. 77% of users said that LinkedIn helped them research people and companies. Before you start searching for others though, make sure your profile is rock solid. Here’s five tips to…

August 9, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) check out this Email Marketing Cheat Sheet The Infographic gives you the skinny on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you…

August 9, 2017
2 min read

You’re not completely naive. You know about social media. It’s probably how you found this blog post. But REALLY, What Is Social Media and How Did It Grow So Quickly? James Carson with a well written essay. Now that we know the history of social media, where is it going? The Future of Social Media Is Here: These Are the Trends You Need to Know Hubspot projects five major trends that are defining the next wave of social media. So maximize your social media marketing today and in the next wave with these Social Media Strategy: Best Practices It’s time to…

August 8, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? Implement these 6 Tips For Creating…

August 3, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) Your Comprehensive Guide to Successful Email Newsletter Marketing Reaching someone’s email inbox is like being invited into their house. Play by their rules, and you will see a rise in opens, clicks, and engagement. Five Powerful Tips to Create Email Newsletters People…

August 2, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? First, get your mind blown by the Conversation Prism 5.0! This infogram shows social is far beyond Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and YouTube! Alright, to strategy… Know that social media is not about traffic or revenue! Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue A wonderful (albeit long) read with strategies about how social media is for branding and…

August 1, 2017
2 min read

July 31, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Events draw visitors. In North Carolina and Michigan, it’s boat events that draw visitors. Dragon Boat Festival Saturday on High Rock Lake Great Lakes Grand Prix Brings Thrilling Powerboat Races to Michigan City’s Shore Boat rides are one of the many activities offered during Kid’Cation, a program of the Alton, IL, CVB. It’s a twist on the ‘be a tourist in your hometown’ promotion. Hats off to the…

July 27, 2017
4 min read

It’s estimated nearly 35% of small businesses do not have a website. 35% of businesses are giving up being found. 40,000 searches are performed on Google PER SECOND! That’s 3.5 billion missed opportunities for a new customer to find your business. (Noted that not all 3.5 billion searches will be for a “vet in Norman, OK” or your business.) By not showing up in the search engines or on the internet at all, customers can’t find you, and you lose credibility. You’re working hard to develop a strong reputation and build a client base. Don’t blow it with no website.…

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Email Marketing – 23 Tips and One Cheat Sheet Infographic

Customer Service – 15 Tips and 4 Stories To Extraordinary Service

Tourism Best Practices – Boat Races, Tijuana Road Show and Partnerships

Should You Build Your Own Website?