convention and visitors bureau - Back To You Marketing

Email Marketing – 5 Tips to a Strategy; 10 Tips to Creative Emails

July 13, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email Still The King Of ROI, Says DMA Email marketing remains the best digital marketing channel for return on investment, according to the Data & Marketing Association’s (DMA) latest Response Rate Report. 5 Tips for Creating an Effective Email Marketing Strategy Whether you’re starting from scratch or salvaging a program that’s lost its…

July 12, 2017
2 min read

What is all this social media about? Reality stars and their lives? GIFs? For business, is it sales, sales, sales? Are you only watching the likes and shares? Missing out on the relationships and connections? Kevin O’Keefe reminds us Social Media is More About Connections Than The Information and Likes Now, which platform? Huffington Post breaks them down: Social Media for Small Business: Which Platforms are Right for You Not sure where to start with social media for your small business? Don’t fret, here is a simple breakdown of the most popular platforms and how your small business can maximize…

July 11, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? Improve Your Customer Service with One…

July 9, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. To start, Anaheim using new technology to promote their destination… Tourism Bureau Promotes Anaheim With a Virtual Reality Tour Visit Anaheim is taking Samsung Oculus virtual reality systems to conventions to give visual tours of what you can see on a trip to the city. More CVBs create festivals to draw visitors: All Ages Tap Along During Fiddlers on the Route Festival Berkeley County’s Odd and Offbeat On Hand…

July 7, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In order to realize that ROI, Email Marketing Must Be Mobile, Automated & Personalised to Deliver ROI Three ways brands can capitalise by taking their email marketing to the next level. Email Marketing: What’s Old is New Again Email marketing isn’t really making a comeback, but instead showing back up as one of the most…

July 6, 2017
2 min read

July 6, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Ice Skating Rink Coming Back to Downtown Stillwater This Winter The DMO takes the lead in creating destination activities during the holidays. NYC & Company Provides More Accessible Travel in the City New York City’s destination marketing organization announced its new app for making the Manhattan travel experience more accessible for visitors. New Dairy Store to Host Tourism Takeover Stevens Point Area CVB hosts a “Tourism Takeover,” an event that encourages…

June 30, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 4 of those myths: 4 of the Most Common Email Marketing Myths We’d like to dispel some of the more widespread misconceptions. Here are four of the most common email marketing myths (and why you shouldn’t believe them.) 6 Things…

June 29, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with the idea Google Plus is still relevant. (Yeah. It blew our mind too!) Why Google Plus is Your Most Important Social Media Platform The reason Google Plus is so damn useful is because Google… 5 Lessons from The Top Retail Brands on Social Media The strategies that top retail brands use on social media to gain engagement offer valuable takeaways for any brand that aspires to…

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Email Marketing – 5 Tips to a Strategy; 10 Tips to Creative Emails

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Tourism Best Practices – VR, Festivals and $1m for Ideas

Email Marketing – Consumer Insights and 17 Tips to Help

Customer Service – 16 Blunders and Worst Practices; 9 Tips to Fix Them

Tourism Best Practices – Ice Rinks, Apps and Coloring Books

Email Marketing – 49 Tips to Improve Your Campaigns (and 7 Don’ts)