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Tourism Best Practices – Trend Jacking, Events and New Websites

March 20, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Japan Relies on Global Fascination with Ninja in New Tourism Effort Capitalizing on a global trend, Japan is turning to those hooded samurai-era acrobatic spies known as ninja to woo tourism. The Japan Ninja Council, a government-backed organization of scholars, tourism groups and businesses, is starting a Ninja Academy to train people in the art of ninja, and building a new museum in Tokyo devoted to ninja, set to open…

March 14, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email: Still the Best Social Network Marketing Tool Good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. Enough… 8 great reads with lots of tips to improve your email marketing. This article by Vanessa Davies has a misleading title…

March 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,…

March 13, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s 18 tips to improving…

March 13, 2017
2 min read

It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. South Dakota Tourism Wins International Awards Congrats to the team at the South Dakota Department of Tourism! See what they’re doing to win HSAMI awards. Lincoln City Unveils New Tourism Video The video, which producers said was carefully crafted over the past year, supports the VCB’s latest…

March 9, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? A new study says Email Marketing To Grow In 2017 Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget. Shouldn’t you? Another report says Email, Mobile Key…

March 8, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re hearing about and seeing video but wondering how to get started? How to Add Video to Your Social Media Marketing Understanding what types of video work best on each social network will help you create a well-organized video strategy. In Social Media Examiner’s article, you’ll discover four tips for adding video to your social media marketing. An Instant Recipe for Social Media Content that Converts If you are an entrepreneur, business owner or content marketer…

March 7, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If the lost revenue doesn’t get your attention, remember Customer Service…

March 7, 2017
4 min read

Expos or trade shows are easy. Show up, put some stuff (maybe a LOT of stuff) on a table, sit, and wait for the attendees to visit your table and immediately buy your product or schedule their trip. No training is needed. One can’t mess up an expo. Based on the one I attended recently, one can! As I walked the room and looked upon other booths, I identified nine ways people failed. I am not suggesting mine was perfect. I was walking the room so clearly I didn’t have an endless line of potential customers at the booth. Here’s…

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Tourism Best Practices – Trend Jacking, Events and New Websites

Email Marketing – 8 Reads Week of March 13

Customer Service – 18 Tips to Improving Yours; 5 Mistakes to Avoid

Tourism Best Practices – Video, Partnerships and Destination Development

Email Marketing – 75 Tips to Use; 5 Practices to Avoid

Customer Service – 23 Ways to Improve Your Customer’s Experience

9 Ways to Fail at an Expo