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Top Marketing Reads of 2020

What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.

Customer Service – Best Reads Week of June 24

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses tack on a customer service team long after they’ve built their product, company and processes. Others make the client experience one of their foundational components from day one—and they’re better off for it. What Customers Wish Retailers Knew About Service Certainly, any business – not just retail – stands to gain from learning what customers expect. The above article… Read More »Customer Service – Best Reads Week of June 24

Tourism Best Practices – Week of June 17

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Alpharetta Welcomes Visitors With ‘Summer Eats And Treats’ The campaign showcases some of the Georgia city’s attractions and cuisine. Empire State Building Visitors Will Soon Get Personalized Travel Tips for Their Best NYC Vacation Ever An exhibit, in partnership with NYC and Company, asks travelers about their interests and length of stay before… Read More »Tourism Best Practices – Week of June 17

Customer Service – Best Reads Week of June 10

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 33 Ways the Boy Scouts Can Improve Your Customer Service Customer service leaders can learn from the Boy Scout motto, Be Prepared, because there are at least 33 ways the Boy Scouts can improve your customer service. 5 Customer Experience Basics to Avoid A Customer Service Nightmare In the vocal world of social media we live in, poor customer experiences can quickly turn into public customer service nightmares. The article above has 5 customer experience… Read More »Customer Service – Best Reads Week of June 10

Tourism Best Practices – Week of June 3

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Visit Jacksonville Launches Free ‘Visit Jax!’ Mobile App The app has features to make any trip to Jacksonville easier, including places to stay, events, what to do and local tours. Partnership Leads to 1500 Green Caffeen Cups Branded With Destination Marketing Message “We are hopeful as the cups spread to other regions, people will… Read More »Tourism Best Practices – Week of June 3

Customer Service – Best Reads Week of May 28

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why Is Customer Service Training Important To A Business The quality of customer service is important to the success of a business. Some businesses don’t have products that are comparable to the competitors but they get a lot of customers. The reason is that they are caring for their customers. Providing your employees with customer service training can benefit them in a number of ways. Creating Good Customer Service The article explores how to create… Read More »Customer Service – Best Reads Week of May 28

Customer Service – Best Reads Week of May 20

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Time to refocus on customer service. Research Finds Businesses Failing to Face Ugly Truth of Their Customer Service Shortcomings Businesses are out of touch with their customers and overestimate the quality of the customer service they provide, according to new research. Customer Service Begins Before You Have A Customer If you want to know where a business will be tomorrow, look at their customer service. 3 Simple (and Free!) Rules For Great Customer Service “Great service… Read More »Customer Service – Best Reads Week of May 20

Tourism Best Practices – Week of May 20

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Start with a few DMOs leading destination development… Springfield (IL) CVB through a Lincoln sculpture exhibit South Padre Island (TX) CVB through sea turtle sculptures  McHenry County (IL) CVB through bike share program A cycling event – 16th Annual Tour de Elizabeth – is created by the Elizabeth (NJ) DMO Another event to drive… Read More »Tourism Best Practices – Week of May 20