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Email Marketing – Best Reads Week of March 4

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019… 

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Tourism Best Practices – Week of March 4

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Destination marketing campaigns… Visit Belfast Launches New Marketing Campaign Focused on Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city. Treasure Coast Counties Team Up for New Marketing Campaign Martin, St. Lucie and Indian River counties have joined forces to launch… 

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Email Marketing Plan For A Year

  • 5 min read

36+ Content Ideas We all know email should be a part of our marketing plan. Very low investment. High ROI – $44 to $1. Better reach than social media. But it’s the “what to say“ that holds us back. We were asked to write an email marketing plan for RV parks. It wound up being the second most read blog this past year. But lest anyone believe those content ideas are strictly for RV Parks, we have prepared an email marketing plan for any industry. Here’s content ideas for each month for you to use to stay in touch with… 

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Email Marketing – Best Reads Week of February 25

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts For Email Marketing When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success. The 3 Best Copywriting Formulas for Email Marketing Take a look at three tried-and-true copywriting formulas that are optimal for email marketing, in the article above. You can also… 

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Tourism Best Practices – Week of February 25

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Destination marketing campaigns… Little Rock (AR) CVB Brands a Streetcar in Free-ride Promotion Visit Faroe Islands’ Encourages a Tourist-Free Weekend Visit Faroe Islands’ tourism push goes viral, but that shouldn’t detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself… 

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Email Marketing – Best Reads Week of February 18

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 3 Tips to Improve Email Deliverability Smart list management practices can be relatively straightforward and make a significant impact on overall deliverability. The article above has 3 ways to leverage email list management to optimize deliverability. How to Double Your Business ROI with Email Campaign Management The transcript of a conversation with Andy Shore, the content manager at Benchmark Email, includes some great email campaign management ideas to double the business ROI. Effective Email Marketing for Millennials: How… 

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Tourism Best Practices – Week of February 18

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   New destination marketing campaigns to start… New Marketing Campaign Featuring Lenny Kravitz Invites Travelers to Fly Away to The Bahamas First Concentrated Tourism Campaign in Utah County Aims to Attract Individual Travelers Explore Minnesota unveils new marketing campaign – ‘Find Your True North’ Elkins-Randolph County Tourism (WV), CVB Reveals New ‘Authentic By… 

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Email Marketing – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Five Signs Your Email Marketing Needs to Evolve How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program. What works? What doesn’t? Here, Marketers List The Strategies That Work Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners. As for tips and best practices… Three Tips For Writing Effective Email Copy There are a number of best… 

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Tourism Best Practices – Week of February 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” We start with a SUPER ad during the Super Bowl… Emerald Coast Convention & Visitors Bureau (FL) Unveils Football Field Sized Aerial Advertisements at Super Bowl LIII Hampton Roads Sports Commission (VA) also looks to sports. Announces Water Country USA® Kids Triathlon Joplin CVB (MO) starts planning events around four major centennials Destination… 

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