economic development - Back To You Marketing

Tourism Best Practices – Week of January 28

January 28, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sometimes, you gotta go ‘old school’… Hays (KS) CVB produces postcards upon visitor demand Cleveland (OH) offers interactive kiosks for visitors Events draw visitors… Vallejo (CA) DMO hosts Restaurant Week Fargo-Moorhead (MN) CVB collaborates to put on Frostival In campaigns, love, love, LOVE the Monterey County (CA) educational campaign to encourage tourists…

January 21, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Campaigns launched by destination marketing organizations include, Brand USA’s Storytelling Campaign Kashmir’s “aggressive marketing campaigns” Winchester-Frederick County CVB’s social media / T-shirt promotion In destination development, Vietnam looks to golf Springfield (OH) uses murals And we love that DMOs are include assisting partners in their practices. Workshops, grants, and research. Elizabeth City CVB…

January 16, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination development is often only considered development of an attraction, way-finding signage, etc. Miami is expanding destination development to include workforce through the HEAT Program Hospitality Employees Advancement and Training. South Florida hotels get the qualified local cooks they desperately need, while residents of some of Miami’s poorest communities get good paying jobs…

January 7, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Springfield (IL) CVB Wins Auction for Historic Route 66 Neon Sign Call it destination preservation. The DMO wins the auction for one of the city’s remaining Route 66 landmarks. Marketing Campaigns DMOs have launched: Williamsburg (VA) Launches “Expect The Funexpected” Campaign Little Rock (AK) Launches “Rock Star” Campaign Winchester (VA) To Highlight Sports and…

December 17, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Columbia County (GA) CVB Launches New Promo Video Targeting Future Cyber Families VISIT FLORIDA, JetBlue Team Up To Boost Tourism Digital (CO) Advertising To Play Greater Role In Marketing Durango Love, love, LOVE how these four DMOs are leading in the continued development of the destination: Holland (MI) CVB Enhances Park With ‘Wizard…

December 3, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New marketing campaigns in the news this week: NYC & Company Announces Refreshed Tourism Campaign More on the $15M NYC Campaign Philly Heads To UK to Promote City Wilmington Uses “Come Back” Campaign to Lure Tourists Back After Hurricane Florence Akron Debuts “New Again Akron” Shopping Trail Miami Showcases Black Art with…

November 27, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New marketing campaigns in the news this week: Sri Lanka Tourism Promotion Bureau Unveils New Brand Platform – So Sri Lanka Virginia Beach – More Than Just Sand and Surf Flagler County (FL) With New Marketing Efforts Your DMO could take the wacky route as these tourism campaigns did. In other destination…

November 19, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Visitor Centers in the news this week. Springfield (MA) opens a new VC. Hannibal (MO) starts construction on their TIC. And Denton (TX) offers Denton-centric gift service out of their welcome center. Many DMOs winning awards for their marketing. Finger Lakes Regional Tourism Council (NY) for Excellence in Overall Tourism Marketing Aberdeen…

November 12, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” UnDiscover Australia Campaign Launched to Attract the Globetrotting Indian Tourists to the Continent New York, Puerto Rico Destination Marketing Organizations Sign Partnership Other campaigns and/or tourism packages include… Miami’s Holiday Welcome Weekend Visit Temecula Valley’s Stress-Free Thanksgiving Getaway Alpharetta’s Women’s Weekend DMOs rebranding include… Pasco County (FL) as sports tourism destination Clinton…

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