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Social (verb) people engaging with each other

  • 4 min read

We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social. Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a… 

Social Media – 37 Hacks and Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this article you’ll discover 25 ways to improve your marketing and save time. Tips for Creating Impactful Videos for Social Media #SproutChat dove into key tactics and tips for successful videos for social media. Here are a few pointers to get you started. 8 Ways Social Media Can Help Launch New Products How you can leverage social media in your product launch?… 

Five Things You Should Be Doing on Social Media… But Aren’t

  • 4 min read

Social media… the marketing world never paid attention to it in the late 90s when GeoCities and SixDegrees were starting.  We didn’t engage with MySpace in the early 2000s.  But then Facebook happened.  It hit 200 million users.  Then 400 million.  (Now 1.59 billion.)  YouTube became the second largest search engine.  Twitter reports 2 billion tweets per year.  Okay, you’ve got marketer’s attention! Conferences began offering breakout sessions on social media.  Then keynote speakers.  Now full conferences. Books, consultants, reporting standards, even it’s own awards. Marketing departments and DMOs are hiring New Media Managers.  We’re cutting out print ’cause we can post… 

Email Marketing – Drive Web Traffic, Grow Lists and Relationships

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to… 

Social Media – The Essential Guide and 33 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on… 

Social Media – Lessons from FLOTUS and 29 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week @FLOTUS, Michelle Obama, tutors us on social media along with 29 other tips and best practices: 7 Things You Could Learn About Social Media from Michelle Obama The Verge caught up with Michelle Obama and her team to talk about her social media success. The 7 Components of Every Social Media Budget Every social media budget should incorporate the following seven essential components. 6 Tips for a Great Social Media Marketing Campaign Treat social media marketing with the same discipline… 

Social Media – 28 Tips and Tools in 7 Reads

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether… 

Social Media – Setting Social Media Goals, 28 Stats and 27 Tips

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? What goals have you set? The first read this week provides a how-to in creating achievable social media goals. Also 28 social media stats and 3 big changes every marketer should know, 7 ways to integrate social media with email marketing, and 17 ways to run a contest on Facebook. How to Create Achievable Social Media Goals With all of the resources available that allow you to measure your campaigns, you have the ability to see exactly what’s working and how much… 

7 Ways to Integrate Social Media and Email Marketing

  • 4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take…