You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? What goals have you set? The first read this week provides a how-to in creating achievable social media goals. Also 28 social media stats and 3 big changes every marketer should know, 7 ways to integrate social media with email marketing, and 17 ways to run a contest on Facebook.
How to Create Achievable Social Media Goals
With all of the resources available that allow you to measure your campaigns, you have the ability to see exactly what’s working and how much social media is paying off for your business. Once you have something to measure, the next question is what are your social media goals?
28 Social Media Statistics Every Marketer Should Know
This article will compile engagement statistics, like how quickly you should respond to fans, as well as demographic statistics from the social sites themselves to help you decide where to establish a presence.
There Were Three BIG Changes in Social Media This Week and What They Mean for Your Business
Facebook and Twitter are releasing new features, which until now, have been strictly reserved for big brands with even bigger budgets. With social media as noisy as it has ever been, these features are giving small businesses a chance to rise above the parapets.
7 Ways to Integrate Social Media and Email Marketing
Based on my experience providing e-mail and social media marketing solutions to destinations and businesses, here are 7 ways the two initiatives work together to reach more visitors or customers.
17 Tips for Successful Facebook Contests
Are you planning a Facebook contest? Want to make sure it’s a success? An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
Engage Like The Pros: 27 Social Media Tools You Ought to Use
You know that there are hundreds of millions of people using a variety of social media platforms. What you may not know is how to implement a strategy that allows you to capitalize on this popularity. We’re going to take a look at 27 social media tools that can improve efficiency, save you time and money and help you generate positive results.
How to Get Started on the Most Popular Social Media Networks
Are you starting a new social media presence? Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks.
For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.