guest services - Back To You Marketing

Social (verb) people engaging with each other part 2

April 28, 2016
5 min read

“Social media” suggests that we are sociable with those that like us, follow us or connect with us. However, as we get busier and busier, we too often either use a social media management tool like Hootsuite, schedule our posts/tweets and never review them after they are posted, or we quickly log on to Facebook, post and log off, never reviewing the interactions. We’ve shared a few ways to engage more through Twitter. As Facebook changes their algorithms and our posts appear in less and less news feeds, we focus on Facebook and – as our new definition of social…

April 26, 2016
4 min read

We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social. Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a…

April 21, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

April 21, 2016
1 min read

(Stephen originally shared this in August, 2011. Being so conscience about customer service, we thought we would share…) I called to have our phone lines moved. Went through the automated system. Gave Mr. Computer my account number and address. First thing the live customer service representative asked for? Yep, my account number and address! I laughed and asked her if that hadn’t popped up on her screen. She said no. I then asked (nicely) then why did I have to give all my information to the computer? She said she didn’t know and shared they wonder themselves. It got me…

April 20, 2016
2 min read

When we meet with eventual clients, the conversation usually starts with a website. After we discuss the site, we turn to the discussion of what the client will be doing to drive traffic to the website. As we discuss platforms, we always get a surprising response when we inquire about email marketing. Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook…

April 19, 2016
4 min read

Social media… the marketing world never paid attention to it in the late 90s when GeoCities and SixDegrees were starting. We didn’t engage with MySpace in the early 2000s. But then Facebook happened. It hit 200 million users. Then 400 million. (Now 1.59 billion.) YouTube became the second largest search engine. Twitter reports 2 billion tweets per year. Okay, you’ve got marketer’s attention! Conferences began offering breakout sessions on social media. Then keynote speakers. Now full conferences. Books, consultants, reporting standards, even it’s own awards. Marketing departments and DMOs are hiring New Media Managers. We’re cutting out print ’cause we can post…

April 12, 2016
3 min read

April 6, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on…

April 5, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. How Mother Angelica Revved up Alabama’s Tourism Industry More than 80,000 tourists a year visit the Shrine of the Blessed Sacrament, a cathedral-like chapel on Our Lady of the Angels Monastery Farm. From Scavenger Hunts to Stage Combat, More Local Attractions Selling ‘Signature’ Tours Dozens of well-known attractions throughout the Twin Cities are turning to what they call “signature experiences” — value-added, immersive, hands-on activities meant to attract…

« Previous
1
…
18
19
20
21
22
Next »

Top Customer Service Reads Week of April 18

Are We As Bad As Automated?

Email Marketing – The Overlooked Marketing Tool

Top Customer Service Reads Week of April 11

Tourism Best Practices and Headlines Week of April 4