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Making the 2nd Mile 2nd Nature

  • 4 min read

I arrived at a breakfast and grabbed food provided by Chick-fil-a.  Sat down at a table with Chick-fil-a collateral and cows all over it.  I shared, “It was great Chick-fil-a sponsored the breakfast.”  Someone turned and said, “You don’t know do you?”  He turned over a card to show me Dan Cathy, President and COO of Chick-fil-a was speaking that morning.  What I heard was inspiring, motivating, a blessing and what I’m sharing in this month. Chick-fil-a is founded on Christian beliefs.  Mr. Cathy even shared that he considers his stores missions and the employees missionaries.  So it’s natural for them to take direction for their… 

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Top Customer Service Reads Week of April 4

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Email Marketing – Benchmark Guide and 52 Tips

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark  Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly… 

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Top Customer Service Reads Week of March 28

  • 2 min read

How dedicated is your business to customer service? Are you SO dedicated you’ll add a new menu item just for one customer? Read how one restaurant show the true spirit of customer service, how to how to provide great customer service to millennials, and 17 other customer service tips to help you improve your customer service, increase your customer’s experience satisfaction, retain business and loyalty: Restaurant Shows True Spirit of Customer Service Read this letter to the editor and how dedicated one restaurant is to customer service! How to Provide Great Customer Service to Millennials Brands need to kick it up… 

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Tourism Best Practices – Week of March 21

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Virtual Reality: A New Reality for Meetings and Destinations Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Meet Lee County Visitor & Convention Bureau’s Resident Artist The Lee County Visitor & Convention Bureau (VCB) introduced its first Resident Artist Program, an initiative aimed to give local photographers / videographers an opportunity to connect… 

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Top Customer Service Reads Week of March 21

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Tourism Best Practices and Headlines – Week of March 7

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – HBR published an article outlining how convention centers and DMOs are presenting a united front. Also spotlighted, some marketing aids for CVB… Presenting a United Front Throughout the overall meeting process, it is important for convention services managers (CSMs) at hotels, convention centers and convention and visitors bureaus (CVBs) to work together to ensure their clients feel all three areas… 

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Top Customer Service Reads for Week of March 7

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Top Customer Service Reads for the week of February 29

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

Read MoreTop Customer Service Reads for the week of February 29