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Tourism Best Practices and Headlines Week of April 4

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. How Mother Angelica Revved up Alabama’s Tourism Industry More than 80,000 tourists a year visit the Shrine of the Blessed Sacrament, a cathedral-like chapel on Our Lady of the Angels Monastery Farm. From Scavenger Hunts to Stage Combat, More Local Attractions Selling ‘Signature’ Tours Dozens of well-known attractions throughout the Twin Cities are turning to what they call “signature experiences” — value-added, immersive, hands-on activities meant to attract… 

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Making the 2nd Mile 2nd Nature

  • 4 min read

I arrived at a breakfast and grabbed food provided by Chick-fil-a.  Sat down at a table with Chick-fil-a collateral and cows all over it.  I shared, “It was great Chick-fil-a sponsored the breakfast.”  Someone turned and said, “You don’t know do you?”  He turned over a card to show me Dan Cathy, President and COO of Chick-fil-a was speaking that morning.  What I heard was inspiring, motivating, a blessing and what I’m sharing in this month. Chick-fil-a is founded on Christian beliefs.  Mr. Cathy even shared that he considers his stores missions and the employees missionaries.  So it’s natural for them to take direction for their… 

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Top Customer Service Reads Week of April 4

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

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Email Marketing – Benchmark Guide and 52 Tips

  • 2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark  Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly… 

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Social Media – Lessons from FLOTUS and 29 Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week @FLOTUS, Michelle Obama, tutors us on social media along with 29 other tips and best practices: 7 Things You Could Learn About Social Media from Michelle Obama The Verge caught up with Michelle Obama and her team to talk about her social media success. The 7 Components of Every Social Media Budget Every social media budget should incorporate the following seven essential components. 6 Tips for a Great Social Media Marketing Campaign Treat social media marketing with the same discipline… 

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Tourism Best Practices Week of March 28

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Barboursville CVB Working to Create Identity for Village, Spotlight Growth Barboursville (WV) is now on a mission to make sure the region knows it has something special to offer in its own right. Visitor Bureau is Seeking a Few Good Barns Sandusky County CVB (Ohio) is seeking several more barns in the county for additional historic paintings.   Convention and Visitors Bureau Holds Discussion with Local Business Owners… 

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Trade Show Marketing

  • 3 min read

A friend approached me in church. “I have a trade show in a few weeks and I need help! Can you?” I am. (Completing his website as we speak.) As I met with him and discussed some ideas and tips, I remembered I penned this in December, 2010. Please allow me to dust it off and share it with you. Our staff absolutely rocked the trade shows this fall! 15 trade shows, expos or events in August, September and October! We had the updated booth display. Some newly printed materials. And some ‘trinkets and trash.’ But did we have the… 

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Top Customer Service Reads Week of March 28

  • 2 min read

How dedicated is your business to customer service? Are you SO dedicated you’ll add a new menu item just for one customer? Read how one restaurant show the true spirit of customer service, how to how to provide great customer service to millennials, and 17 other customer service tips to help you improve your customer service, increase your customer’s experience satisfaction, retain business and loyalty: Restaurant Shows True Spirit of Customer Service Read this letter to the editor and how dedicated one restaurant is to customer service! How to Provide Great Customer Service to Millennials Brands need to kick it up… 

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Tourism Best Practices – Week of March 21

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Virtual Reality: A New Reality for Meetings and Destinations Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Meet Lee County Visitor & Convention Bureau’s Resident Artist The Lee County Visitor & Convention Bureau (VCB) introduced its first Resident Artist Program, an initiative aimed to give local photographers / videographers an opportunity to connect… 

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