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Spring Clean Your Marketing

March 23, 2017
4 min read

Spring has sprung. Home improvement stores have stocked up on flowers, plants, and landscape materials. Time to clean out the dead leaves and spruce up the flower beds. Spring cleaning will take place in homes and some offices. Clean out the old and make room for the new. (Which will probably just sit until next year’s cleaning and be the old that is cleaned out.) When it comes to your marketing, is there Spring Cleaning to be done? Perhaps there are some areas that you have not looked into for a while. “Dead leaves” to be cleaned out. Plant some…

March 22, 2017
1 min read

Why should your small business be on social media? Once on social media, here’s the rules: The Rules of Social Media Haven’t Changed The rules the author shared ten years ago still ring true today. 10 Content Marketing and Social Media Tips for Small Businesses If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by reading some…

March 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,…

March 8, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re hearing about and seeing video but wondering how to get started? How to Add Video to Your Social Media Marketing Understanding what types of video work best on each social network will help you create a well-organized video strategy. In Social Media Examiner’s article, you’ll discover four tips for adding video to your social media marketing. An Instant Recipe for Social Media Content that Converts If you are an entrepreneur, business owner or content marketer…

March 1, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But you wonder if all this social media is a waste of time. Perhaps. Pia Silva suggests Social Media Is A Waste Of Time For Businesses. It’s not. Just have to do it right or admit you need help and have someone do it for you. (Hint, we do that.) Her four tips and others ahead. First, here’s Why Small Businesses Need Social Media. It is really so much more than just sharing promotional offers…

February 21, 2017
2 min read

You’re a small business. You’ve started your social media accounts but wonder how should a small business with limited resources should realistically approach social media marketing. Here’s 7 Ways a Small Business Can Use Social Media Resources Wisely As a small business owner, you have less room for error with your social media marketing. You probably don’t have the luxury of hiring a new team to create a social media effort. The above article has some ways to minimize the risk during this transition. But, here’s 9 Reasons Your Social Media Efforts May Be Stuck If your business is active online, but…

February 14, 2017
2 min read

My goodness, we’re halfway through February and the predictions for where social media will head in 2017 and the trends the marketing platforms will realize this year continue to come. Our last few compilations have had some of those trends. You can find those HERE, HERE and HERE. Here are two more gazes into the crystal ball: How Social Media Will Evolve in 2017 Social media is such a crucial cornerstone to most small business revenue that it becomes integral for owners to stay connected to the latest developments. If you are one of the many who respect the medium and desire…

February 9, 2017
3 min read

When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you should be updating or checking regularly, we’ve prepared this handy-dandy list. Brand – Yes, you should monitor your brand. What are people saying about you? Set up Google Alerts to monitor your store name, attraction or destination. You’ll get an email daily. Will only take 2-3 minutes to peruse the headlines if there are any.…

February 7, 2017
2 min read

The trends and predictions for where social media will head in 2017 keep coming. Our last few compilations have had some of those trends. You can find those HERE and HERE. Here’s a few more gazes into the crystal ball: 4 Social Media Marketing Trends That Will Dominate 2017 6 Hot Trends for Social Media in 2017 Top 10 Trends on Social Media in 2017 Specific to Instagram, Social Media Examiner has 8 Instagram Marketing Predictions for 2017 From the Pros As to helpful articles to improve your practices… 7 Essential Social Media Tools For Small Business Is Your Social Media…

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